How Data Savvy Is Your Institution? Assess Your Data Practices Using an Analytical Maturity Model
Achieving enrollment and revenue goals has never been more contingent on institutions successfully leveraging data in the most effective ways possible. To do this, the MARKETview Data Science team recommends…
Is the Enrollment Profession at a Crossroads? Part 3: Data, Analytics, and Proficiency
We’ve now arrived at the third and final installment covering how the growing number of disruptors within higher education are affecting the industry overall and, particularly, the Entering Class of…
Is the Enrollment Profession at a Crossroads? Part 2: Financial Budgeting and Support
Welcome to the second of three installments covering how the growing number of disrupting factors within higher education are affecting the industry overall and, particularly, the Entering Class of 2024. …
Is the Enrollment Profession at a Crossroads? Part 1: Enrollment Planning and Feasibility
For MARKETview’s first annual Partner Survey Report, we sought answers to how the growing number of disrupting factors within higher education are affecting the industry overall and, particularly, the Entering…
Early Application Behavior As of December 1: What We Know
As a tumultuous calendar year for higher education comes to a close and colleges prepare for their much-deserved winter holiday breaks, MARKETview would like to share key insights on Early…
Key Insights on the Early Applicants of 2024
We are in the thick of application season, and the early read is strong. Application volume is up 12.1%, and that lift is visible across both our Private cohort (+10.1%)…
The Download on Students From Low-Income Households
Many of our partners have a goal of increasing socioeconomic diversity and enrolling more low-income students. MARKETview is helping them to achieve success by providing earlier visibility into each individual…
Four Early Application Trends for the Entering Class of 2024
The temperatures are dropping, leaves are starting to change, and for many of our partners, Saturdays have become dedicated to college football. As we collectively transition from summer to fall,…
New Insights on Student Academic Interests
We recently announced the addition of Academic Interest data in the MARKETview platform after analyzing and standardizing major data from over 130 partners into 17 distinct categories. This new feature…
What We Know About the Behavior of Application Starters
As the next enrollment cycle continues to gain momentum, we’re able to see early insights for Application Starters, that is, students that start the application process as their first demonstrated…