Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
How Data Savvy Is Your Institution? Assess Your Data Practices Using an Analytical Maturity Model
Achieving enrollment and revenue goals has never been more contingent on institutions successfully leveraging data in the most effective ways possible. To do this, the MARKETview Data Science team recommends…
Enrollment Evolved: Impact by Decision Round
In our third and final installment of enrollment findings from 2019-2023, we will focus on fluctuations within decision rounds for MARKETview’s Private Cohort. As a reminder, this is just one…
The Real-Time Data Quiz: June ’24 Edition
We’ve been focusing our past few blogs on deposit outcomes, and we’ll continue that theme one final time this season with a post that looks at year-over-year data based on…
The Late Effect: Data on Students Admitted After March
As the enrollment profession begins to dissect a truly anomalous and challenging yield season, new learnings are quickly emerging. One of the latest-breaking findings sheds light on the massive uptick…
Enrollment Evolved: How Inquiry Timing Affects Deposits
In our second post highlighting MARKETview’s new eBook, Enrollment Evolved: A Five-Year Study of Changing Student Behavior, we’ve chosen an excerpt exploring the correlation between the point at which students…
Enrollment Evolved: Demographic Breakouts 2019-2023
The following is an excerpt from MARKETview’s new eBook, Enrollment Evolved: A Five-Year Study of Changing Student Behavior. We created this eBook to assist enrollment professionals in understanding, and learning…
May 1 Aftermath: Achieving Enrollment Goals in a Challenging Year
Lacking its usual finality, May 1 wasn’t the entering-class bellwether that colleges have come to expect. So, what were the takeaways from this normally hallowed date in higher ed? Let’s…
The Real-Time Data Quiz: May ’24 Edition
With May 1 in the rearview mirror, we’ll dedicate this month’s quiz to seeing how institutions fared from deposit, regional, and consumer-income perspectives. It should come as no surprise that…
Awareness to Conversion: Reimagining the Traditional Marketing Funnel
The “marketing funnel” is a standard framework for many industries and higher education is no exception. While marketing campaign milestones and goals vary based on the advertised product, audiences evaluating…
The Real-Time Data Quiz: April ’24 Edition
For April, we’re keeping our focus on yield metrics using a sampling of the data we provide our MARKETview partners to address the populations that matter most for their success. …