Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
The Final Stretch: 2022 Deposit Trends So Far …
With just over a week until May 1, all eyes are on deposits and yield. Although the market has not fully recovered from the pandemic, trends are beginning to normalize…
Inquiry Sources in Coming Years: What to Expect (Part 1)
It’s no secret: Higher education will continue to feel the pandemic’s effects for years to come. This fact is already made evident in 2024 inquiry sources. In our 3-part blog…
Break Through the Bleak in Enrollment
See the trends facing higher education enrollment — and why they may not be as impactful as you think.
Low-Income Students of Color: Applications Lagging Behind 2020
Through early October and November 2021, high application volume seemed to be the norm – and though it’s slowed in recent months, performance is still strong. According to MARKETview data,…
Common Application Influence Continues to Rise
The Common Application continues to gain share in overall volume. In mid-February 2020, 51.6 percent of total applications to all schools were submitted through the Common Application. Just two years…
SAT Changing for ’24
Last week the College Board announced that the SAT is changing for 2024. Here’s what we know so far: The SAT is going digital. No longer will students take a…
Celebrating Three Years
If Covid didn’t have other plans, we’d be gathering in Cape Coral, Florida tonight at the College Board Colloquium to celebrate MARKETview’s 3rd birthday. It was exactly three years ago…
The Need For Faster Horses?
Here is a famous quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford There is scant evidence…
Early Applicants: Not One Size Fits All
A student applying early is a strong indicator of interest. They considered college choice sooner, applied faster, and believed there was value in being evaluated first. Many colleges and universities…
Revisiting the Local Market: How is EC22 Trending?
Six weeks ago we published an early look into how students closest to our partner campuses were behaving – finding a year-over-year drop in pre-senior inquiries and continuing a trend we saw with last year’s class. As the admission cycle continues to…