The Blog

Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.

Revisiting the Local Market: How is EC22 Trending?

Six weeks ago we published an early look into how students closest to our partner campuses were behaving – finding a year-over-year drop in pre-senior inquiries and continuing a trend we saw with last year’s class. As the admission cycle continues to…

Are Test Scores the New Visit?

Students visiting campus are signs for celebration and success at most colleges and universities. For prospective students, visiting campus has historically been one of the strongest ways to express interest…

The Costly Impact of Inquiry Timing and Retention

Over the past several weeks we’ve explored how inquiry timing – when a student inquires at your college or university – has important implications for yield and the formation of…

The Local Market Challenge for Pre-Senior Inquiries

In previous blogs we’ve talked about the difference between pre-senior and senior inquiries – those students who inquire before their senior year behave differently than those who inquire during their…

The Early Bird Gets… Ignored?

Switching focus is hard. From afar we are watching each of our MARKETview clients begin to welcome the entering class of 2021 to campus, and remembering the many informed decisions…

The Entering Class of 2021 is Different. Why?

Students who inquire about your school before their senior year of high school have always been a special population. While they apply 10% less frequently than students who inquired during…

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