Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
Four Key Email Campaign Recommendations for the Upcoming Cycle
The next admissions cycle is back in full swing after an eventful summer for higher ed which included major Supreme Court rulings on affirmative action, significant changes to the FAFSA,…
The Changing Landscape of College Search: Building a Proactive Response Plan
In March, the College Board announced a new tool for engaging with high school students called Connections, leaving many enrollment leaders wondering what this will mean in practice and how…
What We Know About the Behavior of Application Starters
As the next enrollment cycle continues to gain momentum, we’re able to see early insights for Application Starters, that is, students that start the application process as their first demonstrated…
Going to NACAC 2023? Here’s 6 tips to make the most of your time in Baltimore.
Whether you’re a NACAC veteran or this is your first time attending, we’ve compiled 6 quick tips to help make the most of your time at the conference.
MARKETview Partners Taking the Stage at NACAC
It’s that time of the year again, and we are so excited to join our partners at the NACAC Conference in just a few weeks. For the team at MARKETview,…
Insights from MARKETview’s Recent Panel on the Supreme Court’s Affirmative Action Rulings
The recent Supreme Court rulings on affirmative action represent another fundamental change for schools to manage on top of the new FAFSA, a major shift in Student Search, and a…
The Covid Class Part 4: This Cycle’s Deposits
For the past year, MARKETview has been monitoring the data behind the “Covid Class” — the entering class of 2023, whose entire college search journey has been influenced by the…
Emerging Trends from the 2024 Inquiry Pool
With the end of the summer quickly approaching, we are beginning to get an early look at how the Entering Class of 2024 is shaping up across the market. Overall,…
Early Insights from MARKETview’s Comparative Aid Report
As colleges and universities wrap up the Entering Class of 2023 and shift their focus to the Entering Class of 2024, part of that focus is innately on financial aid…
Recommendations from “The Reinvention of Financial Aid”
The upcoming impact of the “Better FAFSA” will permanently alter the landscape of financial aid and disrupt the ways that enrollment and financial aid offices have traditionally operated. Institutions will…