Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
The Great AI Gold Rush – Part Two: AI Is the Tractor. Data Is the Soil.
AI-powered enrollment. Agentic recruiting. AI-driven student engagement. These are just a few marketing buzzwords higher ed leaders hear on a daily basis. The language changes slightly. The demos look different. But the promise is largely the same: artificial intelligence will help institutions do…
The Great AI Gold Rush – Part One: Why Higher Ed Can’t Help but Jump on the Bandwagon
Colleges and universities are in the midst of what feels like the wild, wild west of AI. New vendors are riding into town every month, while existing vendors are rapidly repositioning their products around artificial…
The Wrong Question Is Costing Enrollment Leaders More Than They Realize
Most enrollment conversations about aid start in the same place: how do we lower the discount rate? It’s a reasonable instinct, but it may be the wrong starting point. Discount rate is a…
Is Your Enrollment Strategy Out of Tune?
In his 2026 commencement speech at UNC-Chapel Hill, Eric Church used a guitar to make a simple point about life: when even one string drifts out of tune, the whole chord…
How This Year’s Deposit Data Reveals Growing Enrollment Headwinds
Each year, competition for key populations gets steeper — and student pools continue to shift rapidly as they have more options than ever. After this year’s deadline, MARKETview data reinforced these realities, providing a clear picture of how populations are shrinking year over year (YOY). Let’s take…
Advance Your Enrollment Data Expertise at the Richmond MARKETview Meetup
The Richmond MARKETview Meetup is fast approaching, and our team is gearing up for two days of professional development, networking and forward-thinking data conversations. In this blog, we’ll preview the exciting slate of informative learning sessions and senior higher ed guest speakers that will be attending. Beating the Curve: How…
Quinnipiac’s Karissa Peckham on Increasing Yield Rates More Efficiently
As an institution situated in the northeast, Quinnipiac University faces the headwinds of declining numbers of local high school students. To combat this increasingly challenging reality and maintain enrollment, their team knew they needed to focus on improving yield rates — but they…
Our Philosophy on How Innovation Enhances Higher Ed Data Access
Since MARKETview’s inception, we’ve focused on using data and technology to deliver differentiated value and maximum return on investment for colleges and universities. AI is a valuable accelerant to this commitment, and it naturally builds upon the foundational machine learning and…
Signal Over Noise: How Critical Elements Turn Data Into Daily Decisions
Colleges and universities have access to more data than ever before. However, they often struggle to surface credible wisdom in this sea of information. Without proper grounding, this intelligence overload…
Why Across-the-Board Budget Cuts Are a Fiduciary Risk for Colleges
In speaking with boards this fall and winter, I’ve admitted that I can’t recall a time in the many years I’ve worked with trustees when I’ve suggested the competitive environment for colleges was getting better—or even easing. But compared to…