Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
The Changing Pell Landscape Part 1: Successful Financial Aid Strategies
Many enrollment offices are facing the challenge of recruiting the students of tomorrow to preserve the long-term success of their institution. In response, they have had to shift their strategic…
Highlights From Our Inaugural MARKETview InSight Webinar
At MARKETview, we’re hyper focused on achieving the goals of the colleges and universities we support. This commitment was never more evident than in our all-new MARKETview InSight webinar. Designed to provide…
What’s the Buzz From NACAC 2024?
At this year’s NACAC, the MARKETview team connected with partners and new faces from across higher ed on the subjects that are top of mind for enrollment leaders. We’re recapping…
The 5 Most Meaningful Data Insights From Last Cycle’s Top Performers
Our partners have growth goals — 68.5% reported wanting an increased headcount. That’s why we examined more than 150 institutions in our most recent webinar and separated the top 25% and…
Improve Your Retention Strategy With Advanced Market Context
Retaining more students in today’s competitive higher-ed market is no easy feat, especially when you lack the quality intel to inform your remediation strategies. MARKETview’s Ben Plache, Ph.D., Director of…
NACAC 2024: A Look Ahead at the Can’t-Miss Sessions
The NACAC Conference is quickly approaching, and the MARKETview team is thrilled to get together with leaders from across higher ed and attend the thought-provoking sessions our partners are presenting….
Five Qualities To Look For in an Enrollment Partner
In today’s challenging college landscape, it’s critical to find an enrollment partner that can bring more to the table in pursuit of achieving your most meaningful goals. To ensure you…
Is it Time to Move on From Discount Rate?
Anna Swanson, MARKETview Founding Partner, Data & Analytics, warns of the long-term impact if tuition pricing and discount rates continue to rise across the marketplace. “People keep saying we’re going to…
Families Matter: How to Increase Student Applications by Engaging Parents
High school students are all about becoming independent — learning to drive and working their first job. But when it comes to considering colleges, the average student relies heavily on…
The Proactive Enrollment Leader: Three Key Insights From Our Expert Panel
We recently invited two enrollment leaders to join MARKETview’s Alex White for a panel discussion about their experiences and challenges from last cycle — and how they’re using those experiences…