Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
6 Things to Do at NACAC
Whether you’re a NACAC veteran or this is your first time attending, we’ve compiled 6 quick tips to help make the most of your time at the conference.
6 Tips for a Successful In-House Search
Whether you are just now bringing your student search in-house or you have your search strategies mastered, we’ve prepared some important tips and reminders to keep handy throughout the fall.
Flight Patterns: How Student Migration is Changing Higher Ed
Spurred by the pandemic, college-bound students are on the move – in a few different ways.
Inquiry Sources in Coming Years: What to Expect (Part 2)
Let’s take a look at how schools have responded to the changes in Inquiry sources and where they’ve found much of their success.
The Final Stretch: 2022 Deposit Trends So Far …
With just over a week until May 1, all eyes are on deposits and yield. Although the market has not fully recovered from the pandemic, trends are beginning to normalize…
Inquiry Sources in Coming Years: What to Expect (Part 1)
It’s no secret: Higher education will continue to feel the pandemic’s effects for years to come. This fact is already made evident in 2024 inquiry sources. In our 3-part blog…
Break Through the Bleak in Enrollment
See the trends facing higher education enrollment — and why they may not be as impactful as you think.
Low-Income Students of Color: Applications Lagging Behind 2020
Through early October and November 2021, high application volume seemed to be the norm – and though it’s slowed in recent months, performance is still strong. According to MARKETview data,…
Common Application Influence Continues to Rise
The Common Application continues to gain share in overall volume. In mid-February 2020, 51.6 percent of total applications to all schools were submitted through the Common Application. Just two years…
SAT Changing for ’24
Last week the College Board announced that the SAT is changing for 2024. Here’s what we know so far: The SAT is going digital. No longer will students take a…