Low-Income Students of Color: Applications Lagging Behind 2020
Through early October and November 2021, high application volume seemed to be the norm – and though it’s slowed in recent months, performance is still strong. According to MARKETview data,…
Common Application Influence Continues to Rise
The Common Application continues to gain share in overall volume. In mid-February 2020, 51.6 percent of total applications to all schools were submitted through the Common Application. Just two years…
Celebrating Three Years
If Covid didn’t have other plans, we’d be gathering in Cape Coral, Florida tonight at the College Board Colloquium to celebrate MARKETview’s 3rd birthday. It was exactly three years ago…
The Need For Faster Horses?
Here is a famous quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford There is scant evidence…



