Awareness to Conversion: Reimagining the Traditional Marketing Funnel
The “marketing funnel” is a standard framework for many industries and higher education is no exception. While marketing campaign milestones and goals vary based on the advertised product, audiences evaluating…
Four Key Email Campaign Recommendations for the Upcoming Cycle
The next admissions cycle is back in full swing after an eventful summer for higher ed which included major Supreme Court rulings on affirmative action, significant changes to the FAFSA,…