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The Blog

Data Science, Research & Experts

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A Closer Look at Email Deliverability Challenges in Higher Ed

May 23, 2025 by Nathan Fitchett 

In today’s competitive enrollment landscape, being able to reliably reach students with your messaging has become more essential than ever. For years, email marketing has reigned supreme as the most…

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An Inside Look at Direct Admissions Part 1: Effectiveness Within Local Markets

February 18, 2025 by Nathan Fitchett 

The enrollment landscape can be challenging and unpredictable — from FAFSA changes to shifting student demographics and more. The constant pace of change in higher ed prompts many enrollment leaders…

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The “New Era” of Enrollment Part 3: Market Disruption and Innovation 

February 7, 2025 by Nathan Fitchett

This year’s MARKETview Partner Survey Report examines the defining characteristics of the “new era” of enrollment and reveals how campus leaders are adapting to the shifting recruitment landscape.   We covered…

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The “New Era” of Enrollment Part 2: Financial Budgeting and Support

January 10, 2025 by Nathan Fitchett

This year’s MARKETview Partner Survey Report examines the defining characteristics of the “new era” of enrollment and reveals how campus leaders are adapting to the shifting recruitment landscape.   We’ll be…

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Four Key Insights From a Post-SFFA Admissions Landscape 

December 20, 2024 by Nathan Fitchett 

The first full admissions cycle since the landmark Students for Fair Admissions Supreme Court decision has come to a close, and MARKETview has analyzed the data from 175+ partners to…

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The “New Era” of Enrollment Part 1: Planning and Feasibility

December 4, 2024

This year’s MARKETview Partner Survey Report examines the defining characteristics of the “new era” of enrollment and reveals how campus leaders are adapting to the shifting recruitment landscape.   We’ll be…

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The Proactive Enrollment Leader: Three Key Insights From Our Expert Panel 

August 7, 2024 by Nathan Fitchett

We recently invited two enrollment leaders to join MARKETview’s Alex White for a panel discussion about their experiences and challenges from last cycle — and how they’re using those experiences…

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How Data Savvy Is Your Institution? Assess Your Data Practices Using an Analytical Maturity Model 

July 17, 2024 by Bill Panak, Head of Data Science

Achieving enrollment and revenue goals has never been more contingent on institutions successfully leveraging data in the most effective ways possible. To do this, the MARKETview Data Science team recommends…

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Is the Enrollment Profession at a Crossroads? Part 3: Data, Analytics, and Proficiency

April 2, 2024

We’ve now arrived at the third and final installment covering how the growing number of disruptors within higher education are affecting the industry overall and, particularly, the Entering Class of…

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Is the Enrollment Profession at a Crossroads? Part 2: Financial Budgeting and Support

March 8, 2024

Welcome to the second of three installments covering how the growing number of disrupting factors within higher education are affecting the industry overall and, particularly, the Entering Class of 2024.  …

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