In-Person Events

MARKETview Meetup: Richmond

June 9 – 10, 2026 Richmond, VA

About this event

Join MARKETview in Richmond, VA on June 9-10, 2026 for a brand new series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment team members (Directors, Deans, VPs) who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.

Insights you can expect to learn at the Meetup include:

Strategic planning to get ahead of the demographic cliff
Scaling the effectiveness of your marketing with better data
Increasing the ROI of your list purchasing by knowing more about your prospect pool
Improving stakeholder communications
A preview of new enhancements coming to MARKETview
…and much more!

If you attended a Meetup last year, we’ll be featuring all-new insights and topics aimed at addressing disruptions in the current landscape. We’ll also explore the latest advancements in MARKETview’s capability to identify the students who matter most to your goals.

The event begins on Tuesday at 2:30 p.m. followed by a visit to the MARKETview Corporate Headquarters and welcome dinner.

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Who Should Attend

The Meetup is intentionally structured for professionals who are leading enrollment strategies on their campuses. Participants should expect roundtable style strategic conversations with senior leaders and experts from other institutions on the most pressing topics facing higher education.

Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.

Professionals in roles like the following will benefit most from the Meetup:

Vice President of Enrollment Management
Director‑level and senior enrollment leaders
Leaders overseeing marketing and financial aid strategy

Location

University of Richmond
410 Westhampton Way
Richmond, VA 23173

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Agenda

Tuesday, June 9

2:30 p.m.Beating the CurveHow Doing Less But Better Improves Your Odds of Success

6:30 p.m.DINNERPinky's 3015 Norfolk St. Richmond, VA 23230

Wednesday, June 10

8:00 a.m.BREAKFAST

8:45 a.m.Meeting the Moment with MARKOn-Demand Data for a Fast-Evolving Landscape

9:45 a.m.Marketing to the Students Who Matter MostAligning Insights With Execution to Drive Top of Funnel Engagement

10:45 a.m.BREAK

11:00 a.m.Beyond the Click RateRethinking the Marketing Metrics That Advance Your Goals

11:30 a.m.The Power of PurposeAligning Team Mindsets Around Shared Targets

12:15 p.m.LUNCH

1:15 p.m.Raising the Stakes With StakeholdersAdvice on Using Data to Educate Key Constituents

1:45 p.m.What's NextAchieving Your Goals Through Continued Innovation

Presenters

Katie IntiharManaging Director, Marketing Strategy and Operations

Alex WhiteFounding Partner & Managing Director, Business Development

Jackie StoneburnerFounding Partner & Managing Director, Client Experience

Anna SwansonFounding Partner & Managing Director, Data & Analytics

Jeff NorrisExecutive Director of Business Development

Amanda ScottDirector, Financial Aid Analytics

Ben PlacheSenior Director of Client Success

Hotels and Accommodations

Courtyard by Marriott Richmond Scott’s Addition
3800 West Broad Street
Richmond, Virginia 23230

Cost to Attend

There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.

Questions?

Feel free to reach out to us if you have any questions about the event!

Past events