A zoomed-in view of the students you desire most.

Leverage a global data set with millions upon millions of student records and household-level consumer data to know more about specific audiences than ever before. For instance, want to increase Pell-eligible students in your 2026 class? Only MARKETview can help you identify them within your inquiry pool (as well as any other student segment you’re interested in pursuing).

We also make it possible to know how you’re tracking toward your goals with easy-to-follow reporting. And, our team of experts will strategize with you regularly to activate your data and achieve your goals.

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Insights You Can’t Access Anywhere Else


Household-level Consumer Data

Reach your target class composition, such as its socio-economic makeup, with enhanced student records augmented with household level consumer data – giving you heightened vision into your inquiry pool via the most comprehensive set of demographic data on the market.

Goal-driven Indicators

See your progress toward reaching your goals with new data revealing insights on which students in your inquiry pool exhibit characteristics (Catholic, middle income, first generation, etc.) that interest you.

Predictive Scoring at Any Stage

Benefit from a more effective way to predict the enrollment behavior of future students. Instead of relying on regression-based strategies and your own campus data, MARKETview enables you to leverage more nuanced data sets so you can smartly and easily test your assumptions with facts.

Additional Features

  • Data visualizations and reporting to analyze year-over-year performance
  • Filterable National Student Clearinghouse reports
  • Insights sent from MARKETview directly into your CRM

“I don’t spend money on speculation anymore because of MARKETview.”

— Greg Matthews, Vice President of Enrollment Management at Western New England University

Partner Success Stories

A private regional college had a goal to increase socio-economic diversity in-state. This team leveraged the household-level income data MARKETview provided on each prospect and inquiry record to promote a special financial program to families making less than $50,000 annually and increased enrollment of these low-income students by 32.6%.

A regional public institution in the Southwest had a goal of increasing enrollment and net tuition revenue. Their team took advantage of MARKETview’s student-level propensity to melt scoring to target those with the highest risk. This led to a 3-percentage point reduction in melt rate, which equates to 160 enrolled students and $1.35 million in additional revenue.