Understand Your Investments
Want to provide your CFO with a top-line to bottom-line view of your recruitment investments? MARKETview can make it possible through ongoing and objective investment analyses to ensure your institution is as efficient as possible with time, money and human resources.
In addition, we’re able to evaluate the ROI of each inquiry source compared to your peer institutions with impartial and centralized reports.
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Objective Investment Reporting
Ensure you’re investing each dollar wisely with a factual, filterable, and interactive analysis of your return from each channel compared to other colleges and universities.
- Assess shifts across higher ed with MARKETview’s standardization of inquiry sources.
- Appraise your investments and alternative list sources (such as Appily, Niche, CollegeXpress, etc.) compared to peer cohorts.
- Measure volumes, proportions and rates by source at each stage of the funnel.
Cost Savings and Operating Efficiencies
Take advantage of student-level scoring, reporting and market data at every stage of the funnel for smarter disbursement of your institution’s valuable resources.
- Allocate spending more accurately by knowing which students need more attention.
- Receive expert consultation on purchasing strategies and investments.
- Increase overall net tuition revenue by making more informed recruitment decisions.
“I was able to tell my CFO I don’t need more staff because MARKETview can help us direct staff more efficiently.”
— Kent Barnds, Executive Vice President of External Relations at Augustana College
Realize ROI-Positive Results
Achieve your enrollment and revenue goals with comparative, real-time data you cannot access anywhere else.
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