MARKETview Partners
72 Hours at NACAC: What 507 Conversations Told Us About the Market
Enrollment leaders came to NACAC with the same question: where should we focus? Over three days at NACAC 2026 in…
5 Tips on Making the Most of NACAC 2026
We are so excited to join our partners at the NACAC conference this year in Minneapolis! NACAC is more than…
Celebrating Our Partners Presenting at NACAC
MARKETview partners are taking center stage (in a very BIG way) at NACAC 2026, presenting alongside some of the profession’s…
MARK: Built On Data No One Else Has
Enrollment leaders have more data and more AI tools than ever. But when those tools are built on incomplete data…
The Great AI Gold Rush – Part Two: AI Is the Tractor. Data Is the Soil.
AI-powered enrollment. Agentic recruiting. AI-driven student engagement. These are just a few marketing buzzwords higher ed leaders hear on a daily basis. The language changes slightly. The demos look different. But…
The Great AI Gold Rush – Part One: Why Higher Ed Can’t Help but Jump on the Bandwagon
Colleges and universities are in the midst of what feels like the wild, wild west of AI. New vendors are riding into town every month,…
Is Your Enrollment Strategy Out of Tune?
In his 2026 commencement speech at UNC-Chapel Hill, Eric Church used a guitar to make a simple point about life: when…
How to Exceed Enrollment and Revenue Goals Using a Full-Funnel Data Approach
In the fall of 2024, Regis College, a four-year private institution in Weston, MA was coming off a challenging 2024 cycle. To course correct, their enrollment…
Jennifer Winge on Building Cross-Campus Credibility Using Real-Time Data
As an enrollment leader, communicating the realities of the market with your board is a tricky topic to broach. In the face of shrinking student…
Chip Timmons on How His Team Is Navigating the Demographic Cliff
Dr. Nathan Grawe’s analysis of the impending demographic cliff is a familiar topic for enrollment leaders. His data-backed forecasts have…
What’s The Buzz From NACAC 2025?
This year’s NACAC took place during an unprecedented time in higher ed. We wanted to capture the mood at this momentous conference…
Four Impactful NACAC Sessions You Won’t Want to Miss
NACAC is almost here, which means another lineup of insightful, informative sessions you can’t see anywhere else. With a packed slate…