MARK: Built On Data No One Else Has
Enrollment leaders have more data and more AI tools than ever. But when those tools are built on incomplete data and generic benchmarks, they create more noise. They don’t deliver greater clarity about…
The Great AI Gold Rush – Part Two: AI Is the Tractor. Data Is the Soil.
AI-powered enrollment. Agentic recruiting. AI-driven student engagement. These are just a few marketing buzzwords higher ed leaders hear on a daily basis. The language changes slightly. The demos look different. But the promise is largely the same: artificial intelligence will help institutions do…
The Great AI Gold Rush – Part One: Why Higher Ed Can’t Help but Jump on the Bandwagon
Colleges and universities are in the midst of what feels like the wild, wild west of AI. New vendors are riding into town every month, while existing vendors are rapidly repositioning their products around artificial…
Is Your Enrollment Strategy Out of Tune?
In his 2026 commencement speech at UNC-Chapel Hill, Eric Church used a guitar to make a simple point about life: when even one string drifts out of tune, the whole chord…
How to Exceed Enrollment and Revenue Goals Using a Full-Funnel Data Approach
In the fall of 2024, Regis College, a four-year private institution in Weston, MA was coming off a challenging 2024 cycle. To course correct, their enrollment team set ambitious entering class and revenue goals for 2025: To help…
Jennifer Winge on Building Cross-Campus Credibility Using Real-Time Data
As an enrollment leader, communicating the realities of the market with your board is a tricky topic to broach. In the face of shrinking student demographics, talking about realistic enrollment outcomes can be uncomfortable, especially with campus stakeholders…
Chip Timmons on How His Team Is Navigating the Demographic Cliff
Dr. Nathan Grawe’s analysis of the impending demographic cliff is a familiar topic for enrollment leaders. His data-backed forecasts have held true to form over the recent years, and savvy…
What’s The Buzz From NACAC 2025?
This year’s NACAC took place during an unprecedented time in higher ed. We wanted to capture the mood at this momentous conference by having a few MARKETview experts share their biggest takeaways and…
Four Impactful NACAC Sessions You Won’t Want to Miss
NACAC is almost here, which means another lineup of insightful, informative sessions you can’t see anywhere else. With a packed slate of all-star speakers and exclusive events, it might be difficult…
How Objective Geographic Data Can Maximize Your Search Investments
In 2018, the University of Redlands team brought their search efforts in-house after years of partnering with an external vendor. Anna Aegerter, Senior Associate Director of Admissions, oversees the search…