What’s The Buzz From NACAC 2025?
This year’s NACAC took place during an unprecedented time in higher ed. We wanted to capture the mood at this momentous conference by having a few MARKETview experts share their biggest takeaways and…
Four Impactful NACAC Sessions You Won’t Want to Miss
NACAC is almost here, which means another lineup of insightful, informative sessions you can’t see anywhere else. With a packed slate of all-star speakers and exclusive events, it might be difficult…
How Objective Geographic Data Can Maximize Your Search Investments
In 2018, the University of Redlands team brought their search efforts in-house after years of partnering with an external vendor. Anna Aegerter, Senior Associate Director of Admissions, oversees the search…
Using Comparative Data to Maximize Your Vendor ROI
Like many institutions, Coastal Carolina University has ambitious enrollment goals, and limited resources to achieve them. Their team dedicates a significant chunk of their enrollment budget to contract external vendors…
An Inside Look at Direct Admissions Part 3: Breaking Down College Barriers
The traditional college application process can be a long and challenging road, but Direct Admissions presents a unique chance for institutions to make higher education more available for all qualified, talented…
The Future of IPEDS is Uncertain. What Comes Next?
The recently announced shakeups in federal funding and dismantling of the Department of Education (DoED) have spread uncertainty throughout higher ed. Concerns around which programs may be cut, and what…
How Tariffs Might Tax Your Yield Season
The English major in me wanted to start this blog post with “April is the cruelest month,” leaning on one of the greatest poets in the English language, but The…
Identifying What Matters Most During Yield Season
As a tuition-driven institution, Chapman University’s top focus is on making sure they hit their target discount rate and headcount goals. Armen Sarkisian, Director of First Year Admissions, discussed how…
A Peek Into Misericordia’s Critical Elements for Success
Misericordia University, a private, Catholic institution in Northeastern Pennsylvania, is aiming to enroll a class of about 475 first-time, full-time freshmen while simultaneously increasing the average net tuition revenue per…
Making a Compelling Case for New Investments
Facing the headwinds of several current disruptions, many institutions are looking to reduce costs by moving to leaner operations. In fact, according MARKETview’s recent Partner Survey Report, more than 75%…