Your vantage point into the greater higher ed market.

See how your institution is performing at all stages of the funnel via in-depth, real-time data. Reporting includes comprehensive breakouts of key student groups relative to your peers, aspirants, and the overall market for both current and future class years. The objectivity of the data often brings to light new avenues for achieving your goals, helping you make the case to do things differently on your campus.

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“MARKETview is your best way to get a pulse on how your enrollment funnel is doing relative to the market and how to drive improvements.”

— Lauren Jensen, Vice President for Enrollment Strategy at Calvin University

Market Intelligence at Your Fingertips

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Real-Time Performance Checks

Receive hyper-targeted insights to know how you compare across our growing list of cohort groups (average cohort size is 19 institutions).
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Monitoring of Key Populations

See where you stand on student segments you’re targeting as well as gain increased visibility into what’s happening across the market with daily status reporting.
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Market Insights Reporting

Simplify your life through an in-depth (but easy-to-understand), real-time analysis of market data to enhance stakeholder communications.
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Join MARKETview to access comparative data, including one-of-a-kind views of where your institution stands in relation to multiple cohort groupings: 

School Type Cohorts

  • Catholic schools
  • Elite
  • Hispanic-serving Institutions (HSI)
  • Private
  • Public
  • Rural
  • Top 100 Liberal Arts
  • Top 100 National
  • Top 50 Liberal Arts

Membership-Based Cohorts

  • American Talent Initiative (ATI) 
  • Annapolis Group 
  • College Admissions Collaborative Highlighting Engineering & Technology (CACHET) 
  • Council of Independent Colleges (CIC) 
  • Small College Consortium (SCC) 

Geography-Based Cohorts

  • Middle States 
  • Midwest 
  • Midwest Private 
  • New England 
  • Pacific Northwest 
  • South 
  • West 

We also have several state-specific cohorts as well as cohorts of schools driving similar net tuition revenue to help you gauge your overall market positioning. 

CASE STUDY

Why It Pays to Be an Enrollment Innovator

A case study on how one institution achieved multiple entering class goals in a single recruitment cycle.

Download Case Study