Real-time data insights tailored to your goals.

MARKETview works one on one with our partner institutions to understand what they want to accomplish. We then determine the Critical Elements for success and use our proprietary comparative analytics platform to provide customized, data-informed insights that are not accessible anywhere else.

Do More with MARKETview

As higher education’s only aggregated and real-time data set, MARKETview harnesses the power of our comprehensive set of student records and augments them with household consumer data, giving you advanced context and perspectives built to address your specific enrollment and financial aid objectives.

Your Comprehensive Solution for Enrollment, Financial Aid and Retention Success

Know More About Your Students Sooner

Communicate more effectively with your inquiries by gaining an earlier understanding of each student’s socio-economic profile, Pell eligibility, likelihood to apply, and more.

See Beyond Your Campus Like Never Before

Let the proprietary MARKETview platform give you unprecedented visibility into finding the students you desire and knowing how you compare to peer schools with data refreshed daily for current and future class years.

Evaluate ROI Through an Objective Lens

Access unbiased data to see the effectiveness of your recruitment investments against other schools. For example, easily compare your Search performance relative to peer and aspirant institutions.

Allocate Financial Aid Using the Latest Strategies

Take a modern approach to financial aid leveraging by beginning optimization up funnel to effectively influence the composition of your inquiry pool versus relying solely on yield strategies and discounting.

Enroll Students Who Are More Likely to Retain

Understand the attrition risk of your inquiry pool – on an individual student level – through objective reporting. Plus, see how your retention rate stacks up to National, Public and Private Cohorts.

Benefit From Expert Guidance

Take advantage of exclusive insights through unmatched analysis, actionable next steps and monthly consultation sessions with the MARKETview team of higher ed experts, leaders and scholars.

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MARKETview is my go-to platform to structure our projections, determine where to spend money, and measure our success.
— Robina Schepp, Vice President for Enrollment and Placement, Pace University

YOUR SOURCE FOR HIGHER EDUCATION TRENDS

We see market shifts as they happen and share that information and knowledge with you. Check out some of our most recent articles, webinars, and content downloads.

Deck the Halls With Data ’25

Access this exclusive infographic to see a snapshot of funnel metrics captured in platform as of December 9.

Download Infographic

Webinar: Turning Data into Dollars – Securing Your Ideal Budget

Explore real-world strategies for using data to optimize enrollment investments and funding requests.

Watch Recording

eBook: The State of Direct Admissions 2025

Discover key insights on Direct Admissions adoption—impact on yield, admit volumes, and aid filing from MARKETview partners.

Download eBook

More Resources

The best way to understand how MARKETview can help your institution is to see for yourself.

Our team would love the opportunity to share a custom demo experience based on your unique goals.

Schedule a Demo