Align Action With Insight by Harnessing Services Built on MARKETview Data
MARKETview gives you the visibility to make better decisions. Our additional services help you act on them.
For institutions that need additional support, MARKETview offers a set of integrated services designed to execute strategy using the same real-time, comparative data that powers the platform.
Financial Aid Services
Refine Your Financial Aid Strategy With Continuous, Data-Driven Guidance
Our financial aid optimization services align strategy and analysis with an institution’s net tuition revenue, yield, and enrollment goals. Pairing our experts with our proprietary Aid Studio tool enables creation and comparison of financial aid awarding strategies in the moment.
This approach ensures your financial aid strategy remains aligned with your goals and the reality of the market:
- Comparative analysis of your pricing power against peer institutions
- Identification of pricing sensitivity across student segments
- Ongoing monitoring of discount rate and yield performance
- Recommendations for adjusting aid strategy throughout the cycle
-
Part of Financial Aid Services
Financial Aid Monitoring
Assess how your current policy is aligned with market behavior — continually monitoring results against opportunities to pivot in-cycle.
-
Part of Financial Aid Services
Financial Aid Optimization
MARKETview data, customized modeling enabled through Aid Studio, and experienced aid experts recommending merit and need-based aid aligned with your objectives.
-
Part of Financial Aid Services
Aid Studio
Test financial aid assumptions in the moment. See the projected impact on headcount, discount rate, and net tuition revenue, enabling real-time adjustments.
Enrollment Marketing
Marketing Powered by the Clearest View of Your Market
Two Ocean Marketing Services, powered by MARKETview, is the only marketing provider built on MARKETview’s proprietary data. This foundation enables us to execute audience strategy, prospecting, and application generation with greater precision — replacing static campaigns with engagement strategies aligned to your goals and most critical population segments. With MARKETview as our source of truth, campaigns continuously adapt to performance and live market insights.
Two Ocean leverages MARKETview data to:
- Identify high-potential student populations
- Activate insights from MARKETview into messaging and creative strategy
- Determine where to focus outreach geographically and demographically
- Optimize campaigns in real time based on student behavior
-
Part of Enrollment Marketing
Insights Activator
Two Ocean leverages our Insights Activator to monitor your MARKETview data 24/7 and trigger timely marketing action the moment a meaningful signal shows up — so your marketing stays aligned to what’s happening in the market.
-
Part of Enrollment Marketing
List+
Smarter prospect lists built from real market behavior. List+ uses MARKETview insights to identify students most likely to engage with your institution, apply, and eventually enroll. Using comparative data, we can also show you how your purchased lists perform compared to the market.