How This Year’s Deposit Data Reveals Growing Enrollment Headwinds
Each year, competition for key populations gets steeper — and student pools continue to shift rapidly as they have more options than ever. After this year’s deadline, MARKETview data reinforced these realities, providing a clear picture of how populations are shrinking year over year (YOY). Let’s take…
Using Real-Time, Comparative Data to Build Smarter Lists
List purchasing from test-providers serves as one of the biggest investments an institution makes each cycle — so it’s critical to take an informed, measured approach. Amanda Gearhart, Director of Audience Strategy for Two Ocean Marketing Services powered by MARKETview, manages these sizable investments on behalf of several prominent institutions. In this blog,…
How MARKETview’s Integration With Slate (or Any CRM) Makes Your Life Easier
If you’re an enrollment leader, you know how important it is to have a smooth and functional CRM to manage your funnel and stay on track towards your goals. That’s why MARKETview is designed to integrate your real-time data insights into any…
Inside MARKETview: Meet the Data Analysts Dedicated to Your Success
While analyzing enrollment data is an essential part of succeeding in today’s competitive higher ed space, staffing an on-campus data team can be a difficult and expensive endeavor. However, when you partner with MARKETview, you get…
How Did Direct Admissions Students Yield in 2025?
As a follow up to our Direct Admissions report out in 2024 and the value it provided to enrollment leaders, the MARKETview team compiled a new suite of insights to uncover how this fast-growing decision type is faring in 2025. When examining the top-level findings, there were several key takeaways specifically tied to yield…
What Can Selective Institutions Learn from Real-Time Decision Round Data?
Trying to predict student application behavior can be a moving target, one which you cannot afford to miss if you’re a selective institution in a competitive market. Understanding decision round…
Why is Computer Science Enrollment Declining … and What Comes Next?
Over the past two decades, higher ed has seen an explosion in demand from students seeking a degree in Computer Science. The increased interest has largely been fueled by the…
Answering Even More of Your “One Big Beautiful Bill” Questions
MARKETview recently hosted a Q&A webinar featuring James Day, Founding Principal, and Anna Swanson, Managing Director of Data and Analytics, discussing the freshly passed “One Big Beautiful Bill” and its effects…
Identifying the Students Behind Rising Melt Rates Using Real-Time Data
Throughout the summer, sharp enrollment teams have been carefully measuring melt rates to help determine what their ultimate entering class numbers will look like. The challenge most teams face in…
Addressing and Overcoming the Pressures on International Students
Amid the several intensifying enrollment challenges and policy disruptions higher ed faces, international student enrollment may be the one leading to the most immediate consequences. Most colleges and universities expect…