Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
The Early Bird Gets… Ignored?
Switching focus is hard. From afar we are watching each of our MARKETview clients begin to welcome the entering class of 2021 to campus, and remembering the many informed decisions…
Grading Your 2022 Inquiry Pool: Do You Have Enough of the Right Students?
July is an important point to step back and assess the state of your inquiry pipeline. Do you have enough “pre-senior” inquiries? And, more importantly, are they right kind of inquiries that will lead to…
The Entering Class of 2021 is Different. Why?
Students who inquire about your school before their senior year of high school have always been a special population. While they apply 10% less frequently than students who inquired during…