Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
Are Test Scores the New Visit?
Students visiting campus are signs for celebration and success at most colleges and universities. For prospective students, visiting campus has historically been one of the strongest ways to express interest…
The Costly Impact of Inquiry Timing and Retention
Over the past several weeks we’ve explored how inquiry timing – when a student inquires at your college or university – has important implications for yield and the formation of…
Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the shift colleges made to test-optional admissions over the last year….
The Local Market Challenge for Pre-Senior Inquiries
In previous blogs we’ve talked about the difference between pre-senior and senior inquiries – those students who inquire before their senior year behave differently than those who inquire during their…
Understanding Retention Rates by Ethnicity: You Need to Be Looking Deeper
With the Fall semester beginning, it’s time to think about your retention plans. How are you identifying which students are at higher risk of dropping out or transferring? With your…
Rethinking Retention: Are You Looking at Distance From Campus?
With students arriving on campus and the Fall semester getting underway, campus leaders are starting to decide on student success and retention strategies for the academic year. Do you have the right information…
The Early Bird Gets… Ignored?
Switching focus is hard. From afar we are watching each of our MARKETview clients begin to welcome the entering class of 2021 to campus, and remembering the many informed decisions…
Grading Your 2022 Inquiry Pool: Do You Have Enough of the Right Students?
July is an important point to step back and assess the state of your inquiry pipeline. Do you have enough “pre-senior” inquiries? And, more importantly, are they right kind of inquiries that will lead to…
The Entering Class of 2021 is Different. Why?
Students who inquire about your school before their senior year of high school have always been a special population. While they apply 10% less frequently than students who inquired during…