For enrollment leaders, the dawning of a new year means reflecting on past performance and establishing aspirational objectives for your team. It’s also an important time for challenging old assumptions about what’s possible while discovering new ways to enhance your recruitment strategy.
In the spirit of reassessing higher ed conventions we’ve compiled a quick list of three resolutions to help inform how you approach your goals in 2025:
1. See what’s coming — Sooner!
The enrollment landscape is becoming more unpredictable, and it may seem like your institution is at the mercy of these unexpected shifts. But if you invest in real-time marketplace data, you can spot changes as they first appear and stay ahead of disruptions this year, instead of constantly playing catch-up.
In 2025, make sure you invest in data that leads to actionable steps — and can alert you if the marketplace suggests you adjust your recruitment strategies. Staying ahead of the game will pay dividends with your enrollment and revenue goals moving forward.
2. Understand exactly where you stand in the market.
Observing how your peers are performing compared to your institution is another avenue for ensuring you’re keeping up with the changing market in 2025. When your data is siloed, you’re missing the larger context provided by looking at how other institutions are doing.
Make finding a partner that can help you determine your market positioning a top priority this year. Doing so will enable you to confidently know how you stack up with the students who matter most to your goals and adjust your strategies accordingly.
3. Ensure you can confidently gauge socioeconomic makeup.
Meeting your net tuition goals can be a tall task, especially when you lack a clear picture of your inquiry pool’s purchasing power. Don’t assume that you’re limited in evaluating the financial makeup of your recruitment base without exploring all of your options.
Look for a data partner that can help you uncover the financial latitude of students as early as the inquiry stage — years before you have an ISIR on file. That way, you can get a better perspective on the economic composition of inquiry pools to know how you’re pacing toward reaching your revenue goals.
MARKETview can help you achieve all these resolutions, along with your own institutional goals in 2025. Our proprietary, real-time data set will help you anticipate the twists and turns of a complicated enrollment landscape and uncover what matters most to accomplishing your objectives this year.
Direct Admissions: Best Practices From Three Enrollment Leaders
Join MARKETview on January 22 at 2 p.m. ET for a webinar showcasing Direct Admissions best practices for the year ahead. This lively panel discussion will feature data from over 200 institutions and real-world insights on successful Direct Admissions strategies you can use on your campus, presented by three seasoned enrollment leaders
Register Today
Share your 2025 enrollment and revenue goals with our team when you book a live MARKETview demo, and we’ll demonstrate how we can support you in achieving them!