Misericordia University, a private, Catholic institution in Northeastern Pennsylvania, is aiming to enroll a class of about 475 first-time, full-time freshmen while simultaneously increasing the average net tuition revenue per student. Glenn Bozinski, Vice President of Enrollment Management at Misericordia for nearly nine years, recently discussed how he’s partnering with MARKETview to leverage data that’s tailored to address their ambitious goals.
Knowing Bozinski’s objectives, the MARKETview team has framed our partnership and analytical agenda around several Critical Elements for success for Misericordia including financial aid filers, students from households earning between $50,000 to $150,000 annually, non-athletes, and students within 200 miles of campus.
MARKETview monitors performance of these populations daily, offering real-time insight into strengths and weaknesses within Misericordia’s pool as well as into where, when, and how other institutions are successfully finding and enrolling these same types of students.
“The past three years have all been very different from one another, so [looking at only your own data] is not the apples-to-apples comparison you would like in a normal world. But [MARKETview] allows me to mentally adjust my context.” -Glenn Bozinski
Bozinski discussed both the tactical and strategic ways he’s activating the MARKETview data as a result of the real-time monitoring.
On a strategic level, Bozinski uses the data to help craft the narrative he is sharing with various stakeholders including his Board of Trustees, the Board’s subcommittee on enrollment, his colleagues on the leadership team, and more.
“One of the best things about what I can see in [the platform] is that it’s concise and at a level I can share really broadly. There is not a presentation I do that doesn’t include screenshots or slides from MARKETview. It really allows me to put what we’re seeing into layman’s terms for my colleagues who don’t swim in this enrollment pool like I do every day.” – Glenn Bozinski
When sharing the more tactical ways Misericordia is leveraging the data, Bozinski said, “My Director of Admissions and his team are getting those insights when we meet with MARKETview … We talk through them, and by the end of that conversation, we have some action items that are ready to go.”
This time of year, many of those actions are focused on driving more students of certain types – those most likely to yield – to file for financial aid and ultimately deposit. One example is developing prioritized lists for counselors and staff to target with personalized outreach.
These more targeted approaches are proving to be quite effective, as Misericordia successfully grew enrollment by 14.3% from Fall 2023 to Fall 2024 when other private institutions were flat. Much of this was directly related to the 5.4 percentage point lift in yield rate among Misericordia’s aid filer population.
Bozinski concludes with how he starts his day with a look into the latest data:
“MARKETview’s Aid Applicant report is my topline, first look in the morning to try and assess where the cycle sits and where some of the subsets sit,” said Bozinski.