The Blog

Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.

birthday

Celebrating Three Years

If Covid didn’t have other plans, we’d be gathering in Cape Coral, Florida tonight at the College Board Colloquium to celebrate MARKETview’s 3rd birthday. It was exactly three years ago…

The Need For Faster Horses?

Here is a famous quote attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” – Henry Ford There is scant evidence…

timing

Early Applicants: Not One Size Fits All

A student applying early is a strong indicator of interest. They considered college choice sooner, applied faster, and believed there was value in being evaluated first.   Many colleges and universities…

Revisiting the Local Market: How is EC22 Trending?

Six weeks ago we published an early look into how students closest to our partner campuses were behaving – finding a year-over-year drop in pre-senior inquiries and continuing a trend we saw with last year’s class. As the admission cycle continues to…

Are Test Scores the New Visit?

Students visiting campus are signs for celebration and success at most colleges and universities. For prospective students, visiting campus has historically been one of the strongest ways to express interest…

The Costly Impact of Inquiry Timing and Retention

Over the past several weeks we’ve explored how inquiry timing – when a student inquires at your college or university – has important implications for yield and the formation of…

The Local Market Challenge for Pre-Senior Inquiries

In previous blogs we’ve talked about the difference between pre-senior and senior inquiries – those students who inquire before their senior year behave differently than those who inquire during their…

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