Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
Why is Computer Science Enrollment Declining … and What Comes Next?
Over the past two decades, higher ed has seen an explosion in demand from students seeking a degree in Computer Science. The increased interest has largely been fueled by the…
Enrollment Tips From Sun Tzu (and Other Luminaries)
The adage, “knowledge is power” has been proven out time and time again across history. And it rings especially true in modern-day higher ed. Now more than ever, having deeper…
Four Steps for Changing Mindsets as a New Leader on Campus
Starting a leadership position at a new institution can prove to be an uphill battle. You’re often expected to bring change; either by achieving loftier goals or recovering from previous…
Answering Even More of Your “One Big Beautiful Bill” Questions
MARKETview recently hosted a Q&A webinar featuring James Day, Founding Principal, and Anna Swanson, Managing Director of Data and Analytics, discussing the freshly passed “One Big Beautiful Bill” and its effects…
Identifying the Students Behind Rising Melt Rates Using Real-Time Data
Throughout the summer, sharp enrollment teams have been carefully measuring melt rates to help determine what their ultimate entering class numbers will look like. The challenge most teams face in…
Addressing and Overcoming the Pressures on International Students
Amid the several intensifying enrollment challenges and policy disruptions higher ed faces, international student enrollment may be the one leading to the most immediate consequences. Most colleges and universities expect…
How Does “One Big Beautiful Bill” Change the Pell Grant?
When I examine the “One Big Beautiful Bill,” naturally the changes to Pell jump out to me. As the Managing Director of Data and Analytics at MARKETview, I work closely with…
Your Guide to the Future of Digital Enrollment Marketing
The student recruitment landscape has been shifting for years with the rise of social media use and increasing privacy concerns. Existing issues with the rise of stealth applicants and diminished…
What Shaped Student Enrollment in the 2024-25 Cycle?
With the 2025 enrollment cycle almost behind us, we wanted to reflect on a few of the biggest shakeups that contributed to a tumultuous year in the enrollment landscape. It’s important…
How Objective Geographic Data Can Maximize Your Search Investments
In 2018, the University of Redlands team brought their search efforts in-house after years of partnering with an external vendor. Anna Aegerter, Senior Associate Director of Admissions, oversees the search…