Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
Quinnipiac’s Karissa Peckham on Increasing Yield Rates More Efficiently
As an institution situated in the northeast, Quinnipiac University faces the headwinds of declining numbers of local high school students. To combat this increasingly challenging reality and maintain enrollment, their team knew they needed to focus on improving yield rates — but they…
Our Philosophy on How Innovation Enhances Higher Ed Data Access
Since MARKETview’s inception, we’ve focused on using data and technology to deliver differentiated value and maximum return on investment for colleges and universities. AI is a valuable accelerant to this commitment, and it naturally builds upon the foundational machine learning and…
Signal Over Noise: How Critical Elements Turn Data Into Daily Decisions
Colleges and universities have access to more data than ever before. However, they often struggle to surface credible wisdom in this sea of information. Without proper grounding, this intelligence overload…
Why Across-the-Board Budget Cuts Are a Fiduciary Risk for Colleges
In speaking with boards this fall and winter, I’ve admitted that I can’t recall a time in the many years I’ve worked with trustees when I’ve suggested the competitive environment for colleges was getting better—or even easing. But compared to…
Using Real-Time, Comparative Data to Build Smarter Lists
List purchasing from test-providers serves as one of the biggest investments an institution makes each cycle — so it’s critical to take an informed, measured approach. Amanda Gearhart, Director of Audience Strategy for Two Ocean Marketing Services powered by MARKETview, manages these sizable investments on behalf of several prominent institutions. In this blog,…
How to Exceed Enrollment and Revenue Goals Using a Full-Funnel Data Approach
In the fall of 2024, Regis College, a four-year private institution in Weston, MA was coming off a challenging 2024 cycle. To course correct, their enrollment team set ambitious entering class and revenue goals for 2025: To help…
How MARKETview’s Integration With Slate (or Any CRM) Makes Your Life Easier
If you’re an enrollment leader, you know how important it is to have a smooth and functional CRM to manage your funnel and stay on track towards your goals. That’s why MARKETview is designed to integrate your real-time data insights into any…
Inside MARKETview: Meet the Data Analysts Dedicated to Your Success
While analyzing enrollment data is an essential part of succeeding in today’s competitive higher ed space, staffing an on-campus data team can be a difficult and expensive endeavor. However, when you partner with MARKETview, you get…
Jennifer Winge on Building Cross-Campus Credibility Using Real-Time Data
As an enrollment leader, communicating the realities of the market with your board is a tricky topic to broach. In the face of shrinking student demographics, talking about realistic enrollment outcomes can be uncomfortable, especially with campus stakeholders…
A Marketer’s Perspective on Effective Student Recruitment Campaigns
In the student recruitment sphere, many institutions lean on their vast higher ed experience to inform their strategy. But Katie Intihar, Managing Director of Two Ocean Marketing Services, takes a different approach, pulling from her extensive background in the larger marketing world to guide her thinking. In this blog, she…