The Blog

Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.

Key Insights on the Early Applicants of 2024

We are in the thick of application season, and the early read is strong. Application volume is up 12.1%, and that lift is visible across both our Private cohort (+10.1%)…

The Download on Students From Low-Income Households 

Many of our partners have a goal of increasing socioeconomic diversity and enrolling more low-income students. MARKETview is helping them to achieve success by providing earlier visibility into each individual…

photo of college student studying in a library

New Insights on Student Academic Interests

We recently announced the addition of Academic Interest data in the MARKETview platform after analyzing and standardizing major data from over 130 partners into 17 distinct categories. This new feature…