Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
The Covid Class Part 4: This Cycle’s Deposits
For the past year, MARKETview has been monitoring the data behind the “Covid Class” — the entering class of 2023, whose entire college search journey has been influenced by the…
Emerging Trends from the 2024 Inquiry Pool
With the end of the summer quickly approaching, we are beginning to get an early look at how the Entering Class of 2024 is shaping up across the market. Overall,…
Early Insights from MARKETview’s Comparative Aid Report
As colleges and universities wrap up the Entering Class of 2023 and shift their focus to the Entering Class of 2024, part of that focus is innately on financial aid…
Recommendations from “The Reinvention of Financial Aid”
The upcoming impact of the “Better FAFSA” will permanently alter the landscape of financial aid and disrupt the ways that enrollment and financial aid offices have traditionally operated. Institutions will…
Understanding and Responding to the Implications of the Supreme Court’s Ruling on Affirmative Action
Colleges continue to face major, new challenges that fundamentally disrupt the way they have long operated. The impact of the recent Supreme Court ruling on affirmative action changes the ground…
Addressing Race and Admissions at the ACT Enrollment Planners Summit
Kicking off the 36th ACT Enrollment Planners Summit in Nashville, Tennessee, this week was Art Coleman, Managing Partner and Co-Founder of Education Counsel, LLC, leading the opening keynote on Race in…
What Should Colleges Do to Prepare for the New FAFSA Changes and Timeline?
The next admissions cycle will force every college or university in the U.S. to sail uncharted waters. While anticipating an uncertain economic outlook and contending with a market reset post-COVID,…
Confidence Requires Courage: How a Thirst For Knowledge Will Help You Tackle This Year’s Financial Aid Challenges
Somewhere beyond being data-driven is the concept of data courageous. One of the things that have inspired me most since joining MARKETview is the courage our partners display in a…
Addressing the Impact of the New FAFSA Changes on Returning Students
With the ’24 recruitment cycle in full motion, schools across the U.S. are anxiously waiting to see not only how the impending FAFSA changes will disrupt new student enrollment but…
What Does a College President Expect From a Vice President for Enrollment (VPEM)?
Former Roanoke College president, Mike Maxey, recently visited the MARKETview office to share his perspective on enrollment and leadership, having served as the Vice President for Admissions Services for 17…