The Real-Time Data Quiz: May ’24 Edition

With May 1 in the rearview mirror, we’ll dedicate this month’s quiz to seeing how institutions fared from deposit, regional, and consumer-income perspectives. It should come as no surprise that the majority of schools are down in yield compared to 2023 … we’ll have to wait and see how deadline extensions may change the storyline in the coming weeks. 

The data for this quiz is derived from MARKETview’s partner base of 150+ institutions and is as of 5/3/24. Let’s get started! 

Q1 
Category: Deposit Deadlines
 
Schools maintaining a May 1 deadline are currently down 3.5% in net deposits. How do schools that extended their deadline compare? 
A) Down 11.2% 
B) Down 20.4% 
C) Down 27.3% 

Q2 
Category: Consumer Income
 
Which income band had the smallest decrease in FAFSA filers?   
A) <$50k  
B) $50k – $100k 
C) $100k – $150k
D) $150k – $200k 
E) $200k – $250k 
F) $250k+ 

Q3 
Category: Deposit by Region 

What region saw the least change in net deposits? 
A) Middle States 
B) Midwest 
C) New England 
D) South/Southwest 
E) West 

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Q1 
Category: Deposit Deadlines 

Schools maintaining a May 1 deadline are currently down 3.5% in net deposits compared to 2023. How did schools that extended their deadline perform?

A) Down 11.2% 
B) Down 20.4% 
C) Down 27.3% 
 
Over a third of MARKETview partners had communicated a change in deadline policy prior to May 1 and students seem to have taken note. When viewed through this lens, the cohort of colleges who maintained May 1st had more favorable performance through the deadline than colleges who offered students more time.​ 

It is worth noting that the cohort that maintained May 1st also appeared to be in a better position in terms of application and admit volume.  

Q2 
Category: Consumer Income
 
Which income band had the smallest change in FAFSA filers? 

A) <$50k  
B) $50k – $100k 
C) $100k – $150k 
D) $150k – $200k 
E) $200k – $250k 
F) $250k+ 

This is positive news. In a year of delays and uncertainty, the lowest income group (and the one most in need of aid funding) is only off -7.7% from last year.

Here’s the full breakdown: 

<$50k: -7.7%
$50k – $100k: -9.4%
$100k – $150k: -11.8%
$150k – $200k: – 16.2%
$200k – $250k: -15.9%
$250k+: -18.4%

Q3 
Category: Deposit by Region
 
What region saw the least change in volume of net deposits?

A) Middle States 
B) Midwest 
C) New England 
D) South/Southwest 
E) West 

The South/Southwest region has experienced the least amount of change in volume by a large margin at just -4.4%.

Once again, here’s the full breakdown: 
Middle States: -21.8% 
Midwest: -6.1% 
New England: -9.2% 
South/Southwest: -4.4% 
West: -11.9% 

We hope you found these data views helpful in navigating the current yield landscape.

If you are interested in accessing advanced market intelligence like this to inform strategic decision making on your campus, the MARKETview team would be happy to speak with you. Contact us to learn more!