For April, we’re keeping our focus on yield metrics using a sampling of the data we provide our MARKETview partners to address the populations that matter most for their success.
All data presented is as of 4/15/24.
Note: While the circumstances driving deficits in yield across our nation are well understood, MARKETview always endeavors to paint the true picture through objective, unbiased data. Here’s hoping the lead up to May 1 helps higher ed begin to turn the corner. Now, on to the quiz!
Q1 Category: Net Deposits
How do overall net deposits compare to this point in time last year? A) -6.9% B) -8.4% C) -9.7%
Q2 Category: Academic Quality
Which GPA band is showing the biggest drop in yield rate? A) 3.00 – 3.49 B) 3.50 – 4.00 C) 4.00+
Q3 Category: Decision Round
Which decision round is down the most in net deposits? A) Early Decision B) Regular Action C) Regular Decision D) Rolling/Other
See answers below …
Ready to see how MARKETview can help you spend more time getting answers than asking questions?
In an otherwise challenging set of data, we’re seeing the first bit of positive news—MARKETview’s Private Cohort is beginning to close the deposit gap for the first time. Last week, the Private Cohort experienced a deposit gap of 11.4% which is now sitting at 10.8%. For reference, our Public Cohort is currently down 1.2% in net deposits.
We expect both audiences to move in a positive direction now that financial aid packages can finally arrive in homes (and with May 1 on the horizon).
We’re seeing the greatest yield pressure with those students who have the highest GPAs. For instance, students in the 4.00+ grouping are down 11.2% in yield and those in the 3.50 – 4.00 grouping are down 5.3%. This is important to note as three-quarters of all admits have GPAs of 3.5 or higher.
A) Early Decision B) Early Action C) Regular Decision D) Rolling/Other
Regular Decision is experiencing the largest deficit by far at -20.5%. In comparison, Early Action is at -7.7%, Rolling/Other is at -5.3%, and Early Decision is exactly even to this point last year.
Based on final numbers from 2023, we expect to see the proportion of net deposits from Early Action and Regular Decision grow as the influence of Early Decision and Rolling/Other move downward.
We hope you found the data presented helpful in addressing your enrollment and revenue goals. If you have any immediate questions for or about MARKETview, feel free to reach out to us.
We’d welcome the opportunity to speak with you.
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