Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
Addressing the Impact of the New FAFSA Changes on Returning Students
With the ’24 recruitment cycle in full motion, schools across the U.S. are anxiously waiting to see not only how the impending FAFSA changes will disrupt new student enrollment but…
What Does a College President Expect From a Vice President for Enrollment (VPEM)?
Former Roanoke College president, Mike Maxey, recently visited the MARKETview office to share his perspective on enrollment and leadership, having served as the Vice President for Admissions Services for 17…
Mike Maxey on the Vice President for Enrollment Management’s (VPEM) Responsibility to an Institution’s President
Former Roanoke College president, Mike Maxey, recently visited the MARKETview office to share his perspective on enrollment and leadership, having served as the Vice President for Admissions Services for 17…
2023 Deposit Insights in the Aftermath of May 1 (Part 3)
International and Domestic Students and Their Willingness to Travel Following our webinar on deposit trends as of May 1, we are sharing our insights in a series of blog posts…
2023 Deposit Insights in the Aftermath of May 1 (Part 2)
Insights on Early Decision / Early Action Applications and Test Score Submissions Following our webinar on deposit trends as of May 1, we are sharing our insights in a series…
2023 Deposit Insights in the Aftermath of May 1 (Part 1)
For our colleagues in admissions offices across the country, the significance of May 1 cannot be overstated as this date determines if annual enrollment goals have been met or not….
The Covid Class, Part 3: This Cycle’s Admitted Students
MARKETview has been monitoring the data behind the “Covid Class” — the enrolling class of 2023, whose entire college search journey has been influenced by the pandemic. Our last two blog…
Perspectives on the May 1 Deadline From Former Roanoke College President Mike Maxey
Former Roanoke College president, Mike Maxey, visited the MARKETview office this week to discuss the incredible pressure May 1 puts on admissions and financial aid teams nationwide. Having served as…
Should I Stay or Should I Go?: The Future of U.S. News College Rankings
The U.S. News and World Report Rankings have, per current vernacular, lived rent free in the minds of college and university leaders since 1983. Better than rent free, actually, since…
The MARKETview Data Behind Early Decision
When a student applies in the Early Decision round, he/she is making a commitment to a college that, if admitted, he/she will withdraw applications from all other institutions and definitively…