Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
Key Insights on the Early Applicants of 2024
We are in the thick of application season, and the early read is strong. Application volume is up 12.1%, and that lift is visible across both our Private cohort (+10.1%)…
Deliberate Acts Create Results: How Western New England University Succeeds by Leveraging Key Behavior Metrics in MARKETview
Greg Matthews, Vice President of Enrollment Management at Western New England University, recently met with the MARKETview team to share his perspective on the state of enrollment. He also spoke…
The Download on Students From Low-Income Households
Many of our partners have a goal of increasing socioeconomic diversity and enrolling more low-income students. MARKETview is helping them to achieve success by providing earlier visibility into each individual…
The Outlook for Test Optional: What the Latest Data Tells Us
While the move toward test optional admissions policies was already gaining traction at many colleges and universities prior to 2020, the pandemic ultimately put mass adoption into high gear. At…
Four Early Application Trends for the Entering Class of 2024
The temperatures are dropping, leaves are starting to change, and for many of our partners, Saturdays have become dedicated to college football. As we collectively transition from summer to fall,…
Combatting Enrollment Burnout: Four Takeaways from NACAC
In my nearly three decades of supporting higher ed admissions teams in recruiting and building their entering classes, I’ve had the distinct privilege of working with an array of passionate,…
15 Questions About the College Board Changes We Plan To Answer
Our recent blog post on the Changing Landscape of College Search suggested five tips for building a proactive response plan to give you the best chance of success amid the…
New Insights on Student Academic Interests
We recently announced the addition of Academic Interest data in the MARKETview platform after analyzing and standardizing major data from over 130 partners into 17 distinct categories. This new feature…
Four Key Email Campaign Recommendations for the Upcoming Cycle
The next admissions cycle is back in full swing after an eventful summer for higher ed which included major Supreme Court rulings on affirmative action, significant changes to the FAFSA,…
The Changing Landscape of College Search: Building a Proactive Response Plan
In March, the College Board announced a new tool for engaging with high school students called Connections, leaving many enrollment leaders wondering what this will mean in practice and how…