The Outlook for Test Optional: What the Latest Data Tells Us
While the move toward test optional admissions policies was already gaining traction at many colleges and universities prior to 2020, the pandemic ultimately put mass adoption into high gear. At…
The MARKETview Data Behind Early Decision
When a student applies in the Early Decision round, he/she is making a commitment to a college that, if admitted, he/she will withdraw applications from all other institutions and definitively…
The Covid Class, Part 2: How the 2023 Applicant Pool is Building
In our second of the Covid Class blog series, we discuss how the past 3 pandemic-influenced years have changed applications within the enrollment cycle.
6 Tips for a Successful In-House Search
Whether you are just now bringing your student search in-house or you have your search strategies mastered, we’ve prepared some important tips and reminders to keep handy throughout the fall.
The Final Stretch: 2022 Deposit Trends So Far …
With just over a week until May 1, all eyes are on deposits and yield. Although the market has not fully recovered from the pandemic, trends are beginning to normalize…
Break Through the Bleak in Enrollment
See the trends facing higher education enrollment — and why they may not be as impactful as you think.
Common Application Influence Continues to Rise
The Common Application continues to gain share in overall volume. In mid-February 2020, 51.6 percent of total applications to all schools were submitted through the Common Application. Just two years…
Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the shift colleges made to test-optional admissions over the last year….