Yield
A Peek Into Misericordia’s Critical Elements for Success
Misericordia University, a private, Catholic institution in Northeastern Pennsylvania, is aiming to enroll a class of about 475 first-time, full-time…
An Inside Look at Direct Admissions Part 1: Effectiveness Within Local Markets
The enrollment landscape can be challenging and unpredictable — from FAFSA changes to shifting student demographics and more. The constant…
The Changing Pell Landscape Part 1: Successful Financial Aid Strategies
Many enrollment offices are facing the challenge of recruiting the students of tomorrow to preserve the long-term success of their…
Four Big Trends (So Far) this Yield Season
As colleges and universities hurtle toward their deposit deadlines (whether it’s May 1 or an extended date), uncertainty remains a…
College Migration Trends: Student Preference Per Urbanicity
How does urbanicity (the degree to which a geographical area is considered urban) affect college choice? That was the question…
The Real-Time Data Quiz: March ’24 Edition
With yield season in full swing, we’re going to use the March and April quizzes to focus exclusively on that…
The Latest Yield Data Across Multiple Cohort Views
As enrollment professionals remain consumed with monitoring the progress of their incoming class, MARKETview is happy to provide this quick…
Changes in Admits, Deposits, and Yield Rate as of February 1
As universities across the nation continue to sail through unprecedented headwinds of uncertainty while they wait for delayed financial aid…
Direct Admissions: Three Trends to Watch
A handful of MARKETview partners piloted Direct Admissions programs last cycle – either on their own or in partnership with…
Deliberate Acts Create Results: How Western New England University Succeeds by Leveraging Key Behavior Metrics in MARKETview
Greg Matthews, Vice President of Enrollment Management at Western New England University, recently met with the MARKETview team to share…
The Outlook for Test Optional: What the Latest Data Tells Us
While the move toward test optional admissions policies was already gaining traction at many colleges and universities prior to 2020,…
The MARKETview Data Behind Early Decision
When a student applies in the Early Decision round, he/she is making a commitment to a college that, if admitted,…