The Covid Class Part 4: This Cycle’s Deposits
For the past year, MARKETview has been monitoring the data behind the “Covid Class” — the entering class of 2023, whose entire college search journey has been influenced by the…
2023 Deposit Insights in the Aftermath of May 1 (Part 3)
International and Domestic Students and Their Willingness to Travel Following our webinar on deposit trends as of May 1, we are sharing our insights in a series of blog posts…
2023 Deposit Insights in the Aftermath of May 1 (Part 2)
Insights on Early Decision / Early Action Applications and Test Score Submissions Following our webinar on deposit trends as of May 1, we are sharing our insights in a series…
2023 Deposit Insights in the Aftermath of May 1 (Part 1)
For our colleagues in admissions offices across the country, the significance of May 1 cannot be overstated as this date determines if annual enrollment goals have been met or not….
Perspectives on the May 1 Deadline From Former Roanoke College President Mike Maxey
Former Roanoke College president, Mike Maxey, visited the MARKETview office this week to discuss the incredible pressure May 1 puts on admissions and financial aid teams nationwide. Having served as…
The MARKETview Data Behind Early Decision
When a student applies in the Early Decision round, he/she is making a commitment to a college that, if admitted, he/she will withdraw applications from all other institutions and definitively…
6 Tips for a Successful In-House Search
Whether you are just now bringing your student search in-house or you have your search strategies mastered, we’ve prepared some important tips and reminders to keep handy throughout the fall.
The Final Stretch: 2022 Deposit Trends So Far …
With just over a week until May 1, all eyes are on deposits and yield. Although the market has not fully recovered from the pandemic, trends are beginning to normalize…
Break Through the Bleak in Enrollment
See the trends facing higher education enrollment — and why they may not be as impactful as you think.
Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the shift colleges made to test-optional admissions over the last year….









