Four Big Trends (So Far) this Yield Season
As colleges and universities hurtle toward their deposit deadlines (whether it’s May 1 or an extended date), uncertainty remains a key theme. With that in mind, MARKETview would like to…
College Migration Trends: Student Preference Per Urbanicity
How does urbanicity (the degree to which a geographical area is considered urban) affect college choice? That was the question MARKETview set out to answer based on application and yield…
Changes in Admits, Deposits, and Yield Rate as of February 1
As universities across the nation continue to sail through unprecedented headwinds of uncertainty while they wait for delayed financial aid information, MARKETview is already providing our partners with important market context so…
Direct Admissions: Three Trends to Watch
A handful of MARKETview partners piloted Direct Admissions programs last cycle – either on their own or in partnership with an outside firm. But this year, more and more institutions…
The Outlook for Test Optional: What the Latest Data Tells Us
While the move toward test optional admissions policies was already gaining traction at many colleges and universities prior to 2020, the pandemic ultimately put mass adoption into high gear. At…
6 Tips for a Successful In-House Search
Whether you are just now bringing your student search in-house or you have your search strategies mastered, we’ve prepared some important tips and reminders to keep handy throughout the fall.
The Final Stretch: 2022 Deposit Trends So Far …
With just over a week until May 1, all eyes are on deposits and yield. Although the market has not fully recovered from the pandemic, trends are beginning to normalize…
Break Through the Bleak in Enrollment
See the trends facing higher education enrollment — and why they may not be as impactful as you think.
Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the shift colleges made to test-optional admissions over the last year….