How to Exceed Enrollment and Revenue Goals Using a Full-Funnel Data Approach
In the fall of 2024, Regis College, a four-year private institution in Weston, MA was coming off a challenging 2024 cycle. To course correct, their enrollment team set ambitious entering class and revenue goals for 2025: To help…
How is This Year’s FAFSA Launch Faring?
The last few years of FAFSA have been “rocky” at best. Memories of 2023’s troubled FAFSA launch and 2024’s more stable but still delayed rollout have left many enrollment teams feeling anxious…
Answering Even More of Your “One Big Beautiful Bill” Questions
MARKETview recently hosted a Q&A webinar featuring James Day, Founding Principal, and Anna Swanson, Managing Director of Data and Analytics, discussing the freshly passed “One Big Beautiful Bill” and its effects…
How Does “One Big Beautiful Bill” Change the Pell Grant?
When I examine the “One Big Beautiful Bill,” naturally the changes to Pell jump out to me. As the Managing Director of Data and Analytics at MARKETview, I work closely with…
The Changing Pell Landscape Part 2: Understanding the Pell Population
As student demographics continue to shift, enrollment leaders are searching for ways to better understand where the recruitment landscape might be heading. For the second part of The Changing Pell…
Preparing for the FAFSA: Inoculate Your School for the Year Ahead
Last year’s FAFSA rollout caused massive disruption for college enrollment offices, students and their families. As the Department of Education prepares for another launch, the MARKETview team thought it would…
The Changing Pell Landscape Part 1: Successful Financial Aid Strategies
Many enrollment offices are facing the challenge of recruiting the students of tomorrow to preserve the long-term success of their institution. In response, they have had to shift their strategic…
Is it Time to Move on From Discount Rate?
Anna Swanson, MARKETview Founding Partner, Data & Analytics, warns of the long-term impact if tuition pricing and discount rates continue to rise across the marketplace. “People keep saying we’re going to…
Navigating the FAFSA Delay: Will You Be Ready?
All of higher education is anxiously awaiting the day FAFSAs arrive and finally provide precious insight on how their incoming classes are shaping up. When that point comes, the question…
Aid Modeling Beyond the Student Aid Index (SAI): Here’s What We Know
December’s ‘soft launch’ of the so-called ‘simplified’ FAFSA still leaves a lot of uncertainty for campuses and admitted students alike. The National Association of Financial Aid Administrators (NASFAA) has been…