How Did Direct Admissions Students Yield in 2025?
As a follow up to our Direct Admissions report out in 2024 and the value it provided to enrollment leaders, the MARKETview team compiled a new suite of insights to uncover how this fast-growing decision type is faring in 2025. When examining the top-level findings, there were several key takeaways specifically tied to yield…
What Can Selective Institutions Learn from Real-Time Decision Round Data?
Trying to predict student application behavior can be a moving target, one which you cannot afford to miss if you’re a selective institution in a competitive market. Understanding decision round…
Why is Computer Science Enrollment Declining … and What Comes Next?
Over the past two decades, higher ed has seen an explosion in demand from students seeking a degree in Computer Science. The increased interest has largely been fueled by the…
Answering Even More of Your “One Big Beautiful Bill” Questions
MARKETview recently hosted a Q&A webinar featuring James Day, Founding Principal, and Anna Swanson, Managing Director of Data and Analytics, discussing the freshly passed “One Big Beautiful Bill” and its effects…
Identifying the Students Behind Rising Melt Rates Using Real-Time Data
Throughout the summer, sharp enrollment teams have been carefully measuring melt rates to help determine what their ultimate entering class numbers will look like. The challenge most teams face in…
Addressing and Overcoming the Pressures on International Students
Amid the several intensifying enrollment challenges and policy disruptions higher ed faces, international student enrollment may be the one leading to the most immediate consequences. Most colleges and universities expect…
Your Guide to the Future of Digital Enrollment Marketing
The student recruitment landscape has been shifting for years with the rise of social media use and increasing privacy concerns. Existing issues with the rise of stealth applicants and diminished…
How Objective Geographic Data Can Maximize Your Search Investments
In 2018, the University of Redlands team brought their search efforts in-house after years of partnering with an external vendor. Anna Aegerter, Senior Associate Director of Admissions, oversees the search…
Four Post-May 1 Insights From Another Disrupted Enrollment Cycle
Each year, May 1 marks an important milestone institutions can use to evaluate their successes from the latest cycle. As an enrollment professional, you’re likely thinking about what you can…
What Can Higher Ed Learn From the Tech Giants?
As budgets tighten on college campuses nationwide, institutional leaders are looking for new and innovative solutions to become more efficient in their processes and spending. Their best bet, though, may…