The Great AI Gold Rush – Part Two: AI Is the Tractor. Data Is the Soil.
AI-powered enrollment. Agentic recruiting. AI-driven student engagement. These are just a few marketing buzzwords higher ed leaders hear on a daily basis. The language changes slightly. The demos look different. But the promise is largely the same: artificial intelligence will help institutions do…
The Great AI Gold Rush – Part One: Why Higher Ed Can’t Help but Jump on the Bandwagon
Colleges and universities are in the midst of what feels like the wild, wild west of AI. New vendors are riding into town every month, while existing vendors are rapidly repositioning their products around artificial…
The Wrong Question Is Costing Enrollment Leaders More Than They Realize
Most enrollment conversations about aid start in the same place: how do we lower the discount rate? It’s a reasonable instinct, but it may be the wrong starting point. Discount rate is a…
Is Your Enrollment Strategy Out of Tune?
In his 2026 commencement speech at UNC-Chapel Hill, Eric Church used a guitar to make a simple point about life: when even one string drifts out of tune, the whole chord…
Signal Over Noise: How Critical Elements Turn Data Into Daily Decisions
Colleges and universities have access to more data than ever before. However, they often struggle to surface credible wisdom in this sea of information. Without proper grounding, this intelligence overload…
Why Across-the-Board Budget Cuts Are a Fiduciary Risk for Colleges
In speaking with boards this fall and winter, I’ve admitted that I can’t recall a time in the many years I’ve worked with trustees when I’ve suggested the competitive environment for colleges was getting better—or even easing. But compared to…
How Does “One Big Beautiful Bill” Change the Pell Grant?
When I examine the “One Big Beautiful Bill,” naturally the changes to Pell jump out to me. As the Managing Director of Data and Analytics at MARKETview, I work closely with…
Why Campus Visits Might Be Your Secret Weapon This Yield Season
This year—maybe because I have more high school seniors in my personal orbit—I’ve been surprised at how many still have not decided where they will enroll this fall. But, I’m…
A Peek Into Misericordia’s Critical Elements for Success
Misericordia University, a private, Catholic institution in Northeastern Pennsylvania, is aiming to enroll a class of about 475 first-time, full-time freshmen while simultaneously increasing the average net tuition revenue per…
Can You Identify Key Factors To Improve Retention at Your Institution?
In today’s competitive higher ed landscape, retention is critical for maintaining headcount and meeting revenue goals. It can be difficult to predict how and why a student might persist at…