The Download on Students From Low-Income Households
Many of our partners have a goal of increasing socioeconomic diversity and enrolling more low-income students. MARKETview is helping them to achieve success by providing earlier visibility into each individual…
The Outlook for Test Optional: What the Latest Data Tells Us
While the move toward test optional admissions policies was already gaining traction at many colleges and universities prior to 2020, the pandemic ultimately put mass adoption into high gear. At…
Four Early Application Trends for the Entering Class of 2024
The temperatures are dropping, leaves are starting to change, and for many of our partners, Saturdays have become dedicated to college football. As we collectively transition from summer to fall,…
Combatting Enrollment Burnout: Four Takeaways from NACAC
In my nearly three decades of supporting higher ed admissions teams in recruiting and building their entering classes, I’ve had the distinct privilege of working with an array of passionate,…
15 Questions About the College Board Changes We Plan To Answer
Our recent blog post on the Changing Landscape of College Search suggested five tips for building a proactive response plan to give you the best chance of success amid the…
New Insights on Student Academic Interests
We recently announced the addition of Academic Interest data in the MARKETview platform after analyzing and standardizing major data from over 130 partners into 17 distinct categories. This new feature…
Four Key Email Campaign Recommendations for the Upcoming Cycle
The next admissions cycle is back in full swing after an eventful summer for higher ed which included major Supreme Court rulings on affirmative action, significant changes to the FAFSA,…
The Changing Landscape of College Search: Building a Proactive Response Plan
In March, the College Board announced a new tool for engaging with high school students called Connections, leaving many enrollment leaders wondering what this will mean in practice and how…
What We Know About the Behavior of Application Starters
As the next enrollment cycle continues to gain momentum, we’re able to see early insights for Application Starters, that is, students that start the application process as their first demonstrated…
Going to NACAC 2023? Here’s 6 tips to make the most of your time in Baltimore.
Whether you’re a NACAC veteran or this is your first time attending, we’ve compiled 6 quick tips to help make the most of your time at the conference.