Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
How Did Direct Admissions Students Yield in 2025?
As a follow up to our Direct Admissions report out in 2024 and the value it provided to enrollment leaders, the MARKETview team compiled a new suite of insights to uncover how this fast-growing decision type is faring in 2025. When examining the top-level findings, there were several key takeaways specifically tied to yield…
Chip Timmons on How His Team Is Navigating the Demographic Cliff
Dr. Nathan Grawe’s analysis of the impending demographic cliff is a familiar topic for enrollment leaders. His data-backed forecasts have held true to form over the recent years, and savvy…
What Can Selective Institutions Learn from Real-Time Decision Round Data?
Trying to predict student application behavior can be a moving target, one which you cannot afford to miss if you’re a selective institution in a competitive market. Understanding decision round…
How is This Year’s FAFSA Launch Faring?
The last few years of FAFSA have been “rocky” at best. Memories of 2023’s troubled FAFSA launch and 2024’s more stable but still delayed rollout have left many enrollment teams feeling anxious…
Spending Less to Get More Inquiries: Building Your Institution’s Digital Brand
Digital marketing isn’t anything new, especially in the world of student recruitment. Most schools run social media accounts on sites like Meta and X. But the savviest schools are investing…
What’s The Buzz From NACAC 2025?
This year’s NACAC took place during an unprecedented time in higher ed. We wanted to capture the mood at this momentous conference by having a few MARKETview experts share their biggest takeaways and…
The Top Two Resources for Your Enrollment Persona
No matter what type of enrollment persona you embody, MARKETview is committed to setting you up for success with a myriad of data-centric enrollment resources. We’ve compiled a list of…
Four Impactful NACAC Sessions You Won’t Want to Miss
NACAC is almost here, which means another lineup of insightful, informative sessions you can’t see anywhere else. With a packed slate of all-star speakers and exclusive events, it might be difficult…
Why is Computer Science Enrollment Declining … and What Comes Next?
Over the past two decades, higher ed has seen an explosion in demand from students seeking a degree in Computer Science. The increased interest has largely been fueled by the…
Enrollment Tips From Sun Tzu (and Other Luminaries)
The adage, “knowledge is power” has been proven out time and time again across history. And it rings especially true in modern-day higher ed. Now more than ever, having deeper…