Book a Demo

Our Platform

All that data matters because of what you can do with it. MARKETview’s structured process turns data into actionable insight for our partners. We start with your goals, then use our broader view of the market to identify where you need to focus, track what is happening, and help you decide what to do next.

Different goals require different strategies, and MARKETview supports all of them. Everything starts with Admissions View as the essential foundation, and then additional Views can be added for enhanced visibility.

Admissions View

Admissions View: The Foundation

Admissions View is the starting point of a MARKETview partnership. Every other View is built upon the foundation of Admissions View.

Goal · Shape Your Class

Build the class you want based on your goals using data that does not exist anywhere else. Whether the priority is headcount, demographics, geography, or some combination, Admissions View gives you the market visibility to pursue it deliberately.

Use cases

  • See market shifts as they happen, so your team can act before it’s too late.
  • Benchmark your performance against peer and aspirant institutions to know exactly where you stand.
  • Data can flow straight into your CRM, surfacing insights in the engagement tool you use every day.

The MARKETview Solution

  • Pinpoint zip codes with high-yield potential using customizable filters and an interactive map using the Geographic Analysis Report.

  • Predict the likelihood a deposited student won’t show up in the fall, exportable to your CRM with advanced melt scoring.

  • Generate a ranked list of your top high schools driving deposits from a data set including geography, school size and structure, and class composition.

  • Get a daily-refreshed, CRM-ready score on each admitted student’s likelihood to deposit if admitted with predictive applicant scoring.

  • Track your most important student populations and full funnel in one daily view, benchmarked against your own history and the market.

  • Also included: real-time class-shaping reports (entering class tracking, comparative maps, historical performance) and list-source performance analyses (purchase analysis, National Student Clearinghouse) — so you can see how the class is building and which sources are driving results.

Extend Your Funnel Visibility Beyond Admissions View

MARKETview partners extend into additional funnel Views built for aid and revenue, prospecting, and retention goals — each one adding an enhanced lens on top of the real-time, comparative data set.

Financial Aid View

Financial Aid View

Goal · Maximizing Aid and Revenue Performance

Improve net tuition revenue and optimize discount rate by understanding pricing sensitivity and competitive positioning.

Use cases

  • See the socioeconomic profile of your non-filers, down to specific student populations.
  • Get a clearer read on aid awarding, discount rate, and net tuition revenue than a spreadsheet built at the end of the cycle can give you.

The MARKETview Solution

  • Track how your applicant pool is developing this cycle against peer institutions.

  • Compare your NTR, discount rate, and Pell mix against cohorts of similar institutions. 

Prospect View

Prospect View

Goal · Optimize and Understand Your Prospect Pool

Identify and engage the right students earlier, improving the efficiency and effectiveness of your outreach and search strategy.

Use cases

  • Consumer data appends to your prospect pool across current and future class years, then links to applicant data for insight into who matters most.
  • Your stealth applicant pool becomes visible, enabling outreach to students you’d otherwise miss.
  • Prospect-to-applicant rates by source and timing tell you which sources are actually converting.

The MARKETview Solution

  • Track real-time performance by source and student type across standardized categories (Cappex, Encoura, College Board, Niche, and others) to sharpen outreach and determine ROI by source.

Retention View

Retention View

Goal · Improve Retention

Recruit and enroll students who are more likely to persist, using data to identify risk earlier and shape your incoming class.

Use cases

  • Attrition risk scores are in hand for first-year students before they ever enroll.
  • 250+ filters give you depth on the attrition risk sitting inside your inquiry pool.
  • Retention data imports automatically from your Student Information System, with attrition risk flags ready to export to Slate or any CRM.

The MARKETview Solution

  • Links pre-enrollment indicators to first-year retention rates and benchmarks the result against National, Public, Private, and other cohorts for a full comparative retention picture.

Features

Cross-Platform Tools That Aren’t Tied to a Single View

They work across whichever Views you have.

MARK

Ask MARK, MARKETview’s Insights Analyst, and get structured answers grounded in your real-time comparative data right inside the platform, across every View you have access to.

Data security

Independently Validated, and Built to Work With Whatever You Already Run

Your access to comparative intelligence is backed by MARKETview’s secure data processes — independently validated, and built to work with whatever systems you already run.

SOC 2 Type II examined · TX-RAMP Level 2 certified

  • SOC 2 Type II Compliant

    Each year, an independent third party validates that our corporate policies and information security practices meet AICPA standards for security, availability, processing integrity, confidentiality, and privacy. The platform also undergoes regular penetration testing and vulnerability scans.

  • TX-RAMP Certified

    MARKETview is Texas Risk and Authorization Management Program (TX-RAMP) Level 2 Certified.

  • Works With Any System

    Data ingestion is system-agnostic — any SIS, CRM, spreadsheet, or data lake. No migration, no new system to learn.

  • MARKETview Export

    Once you’re connected, MARKETview Export runs automatically over secure SFTP — no manual uploads, no manual downloads. It delivers MARKETview consumer data, predictive Applicant and Melt scoring directly to your CRM on a schedule your team sets. Set it up once, and it keeps running — one of the most quietly impactful pieces of the partnership.

See It Against Your Own Market

Live in a few days. Unlimited licenses per institution.

Book a Demo