Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
The Real-Time Data Quiz: May ’24 Edition
With May 1 in the rearview mirror, we’ll dedicate this month’s quiz to seeing how institutions fared from deposit, regional, and consumer-income perspectives. It should come as no surprise that…
Awareness to Conversion: Reimagining the Traditional Marketing Funnel
The “marketing funnel” is a standard framework for many industries and higher education is no exception. While marketing campaign milestones and goals vary based on the advertised product, audiences evaluating…
The Real-Time Data Quiz: April ’24 Edition
For April, we’re keeping our focus on yield metrics using a sampling of the data we provide our MARKETview partners to address the populations that matter most for their success. …
Four Big Trends (So Far) this Yield Season
As colleges and universities hurtle toward their deposit deadlines (whether it’s May 1 or an extended date), uncertainty remains a key theme. With that in mind, MARKETview would like to…
College Migration Trends: Student Preference Per Urbanicity
How does urbanicity (the degree to which a geographical area is considered urban) affect college choice? That was the question MARKETview set out to answer based on application and yield…
Is the Enrollment Profession at a Crossroads? Part 3: Data, Analytics, and Proficiency
We’ve now arrived at the third and final installment covering how the growing number of disruptors within higher education are affecting the industry overall and, particularly, the Entering Class of…
The Real-Time Data Quiz: March ’24 Edition
With yield season in full swing, we’re going to use the March and April quizzes to focus exclusively on that hot-button topic. Today, we’ll look at the most recent data…
The Latest Yield Data Across Multiple Cohort Views
As enrollment professionals remain consumed with monitoring the progress of their incoming class, MARKETview is happy to provide this quick snapshot of the most recent yield data. For comparison purposes,…
5 Key Quotes from Our Presidential Panel
Two college presidents recently joined MARKETview’s Jim Day for a candid conversation on the Disrupted State of Higher Ed. While a wide range of ideas for addressing the current challenges…
Is the Enrollment Profession at a Crossroads? Part 2: Financial Budgeting and Support
Welcome to the second of three installments covering how the growing number of disrupting factors within higher education are affecting the industry overall and, particularly, the Entering Class of 2024. …