Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
How Does “One Big Beautiful Bill” Change the Pell Grant?
When I examine the “One Big Beautiful Bill,” naturally the changes to Pell jump out to me. As the Managing Director of Data and Analytics at MARKETview, I work closely with…
Your Guide to the Future of Digital Enrollment Marketing
The student recruitment landscape has been shifting for years with the rise of social media use and increasing privacy concerns. Existing issues with the rise of stealth applicants and diminished…
What Shaped Student Enrollment in the 2024-25 Cycle?
With the 2025 enrollment cycle almost behind us, we wanted to reflect on a few of the biggest shakeups that contributed to a tumultuous year in the enrollment landscape. It’s important…
How Objective Geographic Data Can Maximize Your Search Investments
In 2018, the University of Redlands team brought their search efforts in-house after years of partnering with an external vendor. Anna Aegerter, Senior Associate Director of Admissions, oversees the search…
Four Post-May 1 Insights From Another Disrupted Enrollment Cycle
Each year, May 1 marks an important milestone institutions can use to evaluate their successes from the latest cycle. As an enrollment professional, you’re likely thinking about what you can…
What Can Higher Ed Learn From the Tech Giants?
As budgets tighten on college campuses nationwide, institutional leaders are looking for new and innovative solutions to become more efficient in their processes and spending. Their best bet, though, may…
A Closer Look at Email Deliverability Challenges in Higher Ed
In today’s competitive enrollment landscape, being able to reliably reach students with your messaging has become more essential than ever. For years, email marketing has reigned supreme as the most…
Using Comparative Data to Maximize Your Vendor ROI
Like many institutions, Coastal Carolina University has ambitious enrollment goals, and limited resources to achieve them. Their team dedicates a significant chunk of their enrollment budget to contract external vendors…
Why Campus Visits Might Be Your Secret Weapon This Yield Season
This year—maybe because I have more high school seniors in my personal orbit—I’ve been surprised at how many still have not decided where they will enroll this fall. But, I’m…
An Inside Look at Direct Admissions Part 3: Breaking Down College Barriers
The traditional college application process can be a long and challenging road, but Direct Admissions presents a unique chance for institutions to make higher education more available for all qualified, talented…