Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
A Closer Look at Email Deliverability Challenges in Higher Ed
In today’s competitive enrollment landscape, being able to reliably reach students with your messaging has become more essential than ever. For years, email marketing has reigned supreme as the most…
Using Comparative Data to Maximize Your Vendor ROI
Like many institutions, Coastal Carolina University has ambitious enrollment goals, and limited resources to achieve them. Their team dedicates a significant chunk of their enrollment budget to contract external vendors…
Why Campus Visits Might Be Your Secret Weapon This Yield Season
This year—maybe because I have more high school seniors in my personal orbit—I’ve been surprised at how many still have not decided where they will enroll this fall. But, I’m…
An Inside Look at Direct Admissions Part 3: Breaking Down College Barriers
The traditional college application process can be a long and challenging road, but Direct Admissions presents a unique chance for institutions to make higher education more available for all qualified, talented…
The Future of IPEDS is Uncertain. What Comes Next?
The recently announced shakeups in federal funding and dismantling of the Department of Education (DoED) have spread uncertainty throughout higher ed. Concerns around which programs may be cut, and what…
How Tariffs Might Tax Your Yield Season
The English major in me wanted to start this blog post with “April is the cruelest month,” leaning on one of the greatest poets in the English language, but The…
Identifying What Matters Most During Yield Season
As a tuition-driven institution, Chapman University’s top focus is on making sure they hit their target discount rate and headcount goals. Armen Sarkisian, Director of First Year Admissions, discussed how…
A Peek Into Misericordia’s Critical Elements for Success
Misericordia University, a private, Catholic institution in Northeastern Pennsylvania, is aiming to enroll a class of about 475 first-time, full-time freshmen while simultaneously increasing the average net tuition revenue per…
Can You Identify Key Factors To Improve Retention at Your Institution?
In today’s competitive higher ed landscape, retention is critical for maintaining headcount and meeting revenue goals. It can be difficult to predict how and why a student might persist at…
Making a Compelling Case for New Investments
Facing the headwinds of several current disruptions, many institutions are looking to reduce costs by moving to leaner operations. In fact, according MARKETview’s recent Partner Survey Report, more than 75%…