Find out what informs the decisions we make and how we build the products that are informing the decisions our partners make every day. Check back often for the latest insights on the events and innovations shaping our industry.
Spending Less to Get More Inquiries: Building Your Institution’s Digital Brand
Digital marketing isn’t anything new, especially in the world of student recruitment. Most schools run social media accounts on sites like Meta and X. But the savviest schools are investing…
What’s The Buzz From NACAC 2025?
This year’s NACAC took place during an unprecedented time in higher ed. We wanted to capture the mood at this momentous conference by having a few MARKETview experts share their biggest takeaways and…
The Top Two Resources for Your Enrollment Persona
No matter what type of enrollment persona you embody, MARKETview is committed to setting you up for success with a myriad of data-centric enrollment resources. We’ve compiled a list of…
Four Impactful NACAC Sessions You Won’t Want to Miss
NACAC is almost here, which means another lineup of insightful, informative sessions you can’t see anywhere else. With a packed slate of all-star speakers and exclusive events, it might be difficult…
Why is Computer Science Enrollment Declining … and What Comes Next?
Over the past two decades, higher ed has seen an explosion in demand from students seeking a degree in Computer Science. The increased interest has largely been fueled by the…
Enrollment Tips From Sun Tzu (and Other Luminaries)
The adage, “knowledge is power” has been proven out time and time again across history. And it rings especially true in modern-day higher ed. Now more than ever, having deeper…
Four Steps for Changing Mindsets as a New Leader on Campus
Starting a leadership position at a new institution can prove to be an uphill battle. You’re often expected to bring change; either by achieving loftier goals or recovering from previous…
Answering Even More of Your “One Big Beautiful Bill” Questions
MARKETview recently hosted a Q&A webinar featuring James Day, Founding Principal, and Anna Swanson, Managing Director of Data and Analytics, discussing the freshly passed “One Big Beautiful Bill” and its effects…
Identifying the Students Behind Rising Melt Rates Using Real-Time Data
Throughout the summer, sharp enrollment teams have been carefully measuring melt rates to help determine what their ultimate entering class numbers will look like. The challenge most teams face in…
Addressing and Overcoming the Pressures on International Students
Amid the several intensifying enrollment challenges and policy disruptions higher ed faces, international student enrollment may be the one leading to the most immediate consequences. Most colleges and universities expect…