How to Exceed Enrollment and Revenue Goals Using a Full-Funnel Data Approach
In the fall of 2024, Regis College, a four-year private institution in Weston, MA was coming off a challenging 2024 cycle. To course correct, their enrollment team set ambitious entering class and revenue goals for 2025: To help…
Inside MARKETview: Meet the Data Analysts Dedicated to Your Success
While analyzing enrollment data is an essential part of succeeding in today’s competitive higher ed space, staffing an on-campus data team can be a difficult and expensive endeavor. However, when you partner with MARKETview, you get…
Jennifer Winge on Building Cross-Campus Credibility Using Real-Time Data
As an enrollment leader, communicating the realities of the market with your board is a tricky topic to broach. In the face of shrinking student demographics, talking about realistic enrollment outcomes can be uncomfortable, especially with campus stakeholders…
A Marketer’s Perspective on Effective Student Recruitment Campaigns
In the student recruitment sphere, many institutions lean on their vast higher ed experience to inform their strategy. But Katie Intihar, Managing Director of Two Ocean Marketing Services, takes a different approach, pulling from her extensive background in the larger marketing world to guide her thinking. In this blog, she…
How Did Direct Admissions Students Yield in 2025?
As a follow up to our Direct Admissions report out in 2024 and the value it provided to enrollment leaders, the MARKETview team compiled a new suite of insights to uncover how this fast-growing decision type is faring in 2025. When examining the top-level findings, there were several key takeaways specifically tied to yield…
Chip Timmons on How His Team Is Navigating the Demographic Cliff
Dr. Nathan Grawe’s analysis of the impending demographic cliff is a familiar topic for enrollment leaders. His data-backed forecasts have held true to form over the recent years, and savvy…
What Can Selective Institutions Learn from Real-Time Decision Round Data?
Trying to predict student application behavior can be a moving target, one which you cannot afford to miss if you’re a selective institution in a competitive market. Understanding decision round…
How is This Year’s FAFSA Launch Faring?
The last few years of FAFSA have been “rocky” at best. Memories of 2023’s troubled FAFSA launch and 2024’s more stable but still delayed rollout have left many enrollment teams feeling anxious…
Spending Less to Get More Inquiries: Building Your Institution’s Digital Brand
Digital marketing isn’t anything new, especially in the world of student recruitment. Most schools run social media accounts on sites like Meta and X. But the savviest schools are investing…
What’s The Buzz From NACAC 2025?
This year’s NACAC took place during an unprecedented time in higher ed. We wanted to capture the mood at this momentous conference by having a few MARKETview experts share their biggest takeaways and…