Four Post-May 1 Insights From Another Disrupted Enrollment Cycle
Each year, May 1 marks an important milestone institutions can use to evaluate their successes from the latest cycle. As an enrollment professional, you’re likely thinking about what you can…
A Closer Look at Email Deliverability Challenges in Higher Ed
In today’s competitive enrollment landscape, being able to reliably reach students with your messaging has become more essential than ever. For years, email marketing has reigned supreme as the most…
Using Comparative Data to Maximize Your Vendor ROI
Like many institutions, Coastal Carolina University has ambitious enrollment goals, and limited resources to achieve them. Their team dedicates a significant chunk of their enrollment budget to contract external vendors…
An Inside Look at Direct Admissions Part 3: Breaking Down College Barriers
The traditional college application process can be a long and challenging road, but Direct Admissions presents a unique chance for institutions to make higher education more available for all qualified, talented…
The Future of IPEDS is Uncertain. What Comes Next?
The recently announced shakeups in federal funding and dismantling of the Department of Education (DoED) have spread uncertainty throughout higher ed. Concerns around which programs may be cut, and what…
How Tariffs Might Tax Your Yield Season
The English major in me wanted to start this blog post with “April is the cruelest month,” leaning on one of the greatest poets in the English language, but The…
Identifying What Matters Most During Yield Season
As a tuition-driven institution, Chapman University’s top focus is on making sure they hit their target discount rate and headcount goals. Armen Sarkisian, Director of First Year Admissions, discussed how…
An Inside Look at Direct Admissions Part 2: Best Practices From the Enrollment Professionals
Incorporating a Direct Admissions policy at your institution can be a challenging endeavor — especially if you aren’t well-versed with this barrier-breaking strategy. To provide firsthand insight on this topic,…
An Inside Look at Direct Admissions Part 1: Effectiveness Within Local Markets
The enrollment landscape can be challenging and unpredictable — from FAFSA changes to shifting student demographics and more. The constant pace of change in higher ed prompts many enrollment leaders…
The “New Era” of Enrollment Part 3: Market Disruption and Innovation
This year’s MARKETview Partner Survey Report examines the defining characteristics of the “new era” of enrollment and reveals how campus leaders are adapting to the shifting recruitment landscape. We covered…