The Richmond MARKETview Meetup is fast approaching, and our team is gearing up for two days of professional development, networking and forward-thinking data conversations. In this blog, we’ll preview the exciting slate of informative learning sessions and senior higher ed guest speakers that will be attending.
Beating the Curve: How Doing Less but Better Improves Your Odds of Success
We’ll kick off the Meetup with a session focused on the headwinds facing the market — and how your institution can weather the storm. You’ll learn how MARKETview helps institutions navigate the present landscape, forecast what’s coming next cycle, and home in on what matters most for staying ahead of the curve going forward. We’ll also highlight how our new product innovations are built to meet the coming challenges.
Meeting the Moment with MARK: On-Demand Data for a Fast-Evolving Landscape
Join our in-house AI experts, Andy Hogue and Bryan Woodward, for a hands-on walkthrough of our new insights analyst, MARK. They’ll demonstrate its game-changing ability to use the efficiency of AI to speed up and simplify your access to the deep market insights within MARKETview. We’ll also walk you through techniques for prompting MARK for accurate, streamlined results.
Marketing to the Students Who Matter Most: Aligning Insights With Execution to Drive Top of Funnel Engagement
We’ll discuss a top-of-mind topic for most enrollment professionals — recruitment marketing. Katie Intihar, Managing Director of Two Ocean Marketing Services, joins Randolph Macon College’s Brenda Poggendorf to give a marketer’s perspective on how to best use real-time, comparative data to increase the effectiveness of your marketing campaigns.
As a participant, you’ll get data-centric insights into the importance of tracking up-funnel metrics, and the problems with overvaluing later-stage metrics. We’ll help you connect your marketing efforts directly to enrollment results and better diagnose where breakdowns occur. You’ll also get a firsthand look at our upcoming automated marketing campaign deployment tool built for Two Ocean Partners and powered by MARKETview.
The Power of Purpose: Aligning Team Mindsets Around Shared Targets
Matt Lopez from Arizona State University will lead a session focused on the value of aligning your campus stakeholders using data storytelling. He’ll walk through how his team uses industry-leading data to identify and monitor clear performance indicators and create focus amongst marketing, admissions, and senior leadership around these shared goals.
During our time together, you’ll learn new strategies for illustrating the realities of the market to campus constituents who aren’t as deep into the enrollment data as you are. You’ll discover methods for communicating revenue and enrollment outcomes, creating internal buy-in and making faster, data informed decisions at your institution.
Optimizing Revenue Is Not Only a Function of Yield: Why Looking Up Funnel Generates the Best Returns
For a new perspective on financial aid optimization and revenue strategy, MARKETview’s aid experts, Amanda Scott and Anna Swanson make the case for shifting away from traditional, yield-focused models and instead incorporate up-funnel data and market intelligence.
You’ll learn how our proprietary data set pulls your market vision forward using early indicators like inquiry behavior, socioeconomic data and market context. Participants will also get an exclusive early preview of our new Aid Studio tool, designed to give enrollment teams unlimited flexibility in testing and refining their aid packages.
Raising the Stakes With Stakeholders: Advice on Using Data to Educate Key Constituents
This panel-style discussion features Lauren Keeling from Bellarmine University, Kelly Walter from Boston University, and Hillen Grason from Drexel University, discussing their experiences using data to educate stakeholders in top leadership and board positions. They’ll share their firsthand knowledge of taking an analytical approach to contextualize institutional performance against peers to identify where they can make inroads with key student populations during the cycle.
A big focus of this presentation emphasizes storytelling — and how you can craft a narrative that accurately highlights hidden risks and opportunities for growth using more robust enrollment data. Our expert panelists will help you make board meetings less stressful and more productive by outlining a clear and concise picture of market realities using data-backed examples.
What’s Next: Achieving Your Goals Through Continued Innovation
We’ll wrap up by looking at what’s on the horizon for MARKETview’s exciting innovations by previewing the fast-evolving roadmap for MARK, Aid Studio, Insights Activator, and enhanced Slate integrations.
Our team is looking forward to welcoming many senior higher ed leaders to our headquarters in Richmond, VA for the biggest MARKETview Meetup yet. If you haven’t had the chance to sign up, you can find out more or register here. In case you can’t make it, we have another Meetup in Orange County coming later this summer!
Chat with our team to see how MARKETview’s real-time data can keep you in the know throughout the enrollment cycle on the student populations that matter most to your goals.