Register Now!
Join MARKETview in Orange County, CA, home of Chapman University, on August 5-6, 2026 for a brand new series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment team members who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.
Insights you can expect to learn at the Meetup include:
- Strategic planning to get ahead of the demographic cliff
- Scaling the effectiveness of your marketing with better data
- Increasing the ROI of your list purchasing by knowing more about your prospect pool
- Improving stakeholder communications
- A preview of new enhancements coming to MARKETview
- …and much more!
If you attended a Meetup last year, we’ll be featuring all-new insights and topics aimed at addressing disruptions in the current landscape. We’ll also explore the latest advancements in MARKETview’s capability to identify the students who matter most to your goals.
The event begins on Wednesday at 3:00 p.m. followed by a welcome dinner.
Location
1 University Dr
Orange, CA 92866
Argyros Forum 209 A & B
1 University Drive
Orange, California
Agenda
WELCOME
Setting the Scene: How to Beat the Curve by Doing Less But Better
BREAK
The Next Chapter: Our Commitment to Continued Innovation is Ancient History
DINNER
BREAKFAST
(Panel) Crafting the Narrative: Tips on Sharing Your Story With Stakeholders
Developing the Characters: How to Improve Your Team’s [Data] Literacy
BREAK
Taking a Novel Approach: Unlocking Insights by Asking the Right Questions
Top-of-Funnel Fuel: Building the Pipeline … and the Plotline
LUNCH
Rewriting the Story: Optimization Is Not Only a Function of Yield
Wrap Up: The Final Page
Presenters
Who Should Attend
Senior enrollment team leaders seeking roundtable style conversations with colleagues and experts from other institutions on the most pressing topics in higher education. Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.
Hotels and Accommodations
Hotel Fera Anaheim, a DoubleTree by Hilton
100 The City Drive S
Orange, California, 92868-3204
Register using the MARKETview Meetup group rate
Cost to Attend
There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.