Since MARKETview’s inception, we’ve focused on using data and technology to deliver differentiated value and maximum return on investment for colleges and universities.
AI is a valuable accelerant to this commitment, and it naturally builds upon the foundational machine learning and data science that underpin MARKETview’s proprietary data set. At a practical level, we see AI playing two primary roles as a:
- Replacement for repetitive and scalable work so we can elevate the focus and attention of our experts and teams, and those of our partners, to A-level strategic work.
- Force multiplier that supercharges the value and differentiation of our products and programs, while making complex data easier for enrollment teams to understand, consume, and use in their everyday work.
Increasing Speed to Insight
In today’s environment, the institutions that succeed are the ones that can understand what’s happening and why – and then act quickly.
That’s why we’re investing in and innovating with capabilities that make it easier to access, interpret, and act on real-time, comparative data. The foundation remains the same; the MARKETview dataset, comprised of a mix of proprietary data and enrollment data provided by participating institutions. What’s changing is how quickly and easily that data turns into insights and action.
Introducing MARK
MARK is our first AI-powered application designed specifically for enrollment leaders and their teams.
At its core, MARK acts like an always-on analyst inside the MARKETview platform. It brings together data, context, and expertise; and makes insights and actionable recommendations accessible through a simple, natural language interface.
Instead of manually doing a deep dive into myriad reports and views, users can ask specific questions about the students who matter most to their success and get clear, role-specific insights in real time.
Behind the scenes, MARK is informed by a combination of institutional goals, performance data, market trends, and the operational context we’ve developed through years of working with higher ed partners. The result is faster access to the most valuable and actionable intelligence without the added time or complexity. It also makes high-quality enrollment data accessible across every level of an institution, regardless of someone’s technical background.
Security at the Core
As we expand our use of AI, security remains our top priority. Every component of MARK is designed to meet strict data security standards, and our platform continues to maintain SOC 2 Type II compliance. We’re applying the same level of rigor and oversight to every new AI capability we develop.
What’s Next
We’re excited to make MARK available to all MARKETview partners starting July 1, following extensive testing and refinement. And this is just the beginning.
We’re actively developing new applications across financial aid and marketing services that are focused on revolutionizing how institutions set policy, manage and monitor outcomes, and develop, deploy, and prioritize their recruitment efforts.
Our Commitment
Our mission is to improve access and outcomes in higher education, and AI is helping us do that by increasing speed to insight and reducing the gap between knowing and doing. We’ll continue to invest in ways that help our partners achieve their goals by navigating a rapidly changing landscape with more clarity, confidence, and speed.
P.S. — There’s still time to join the MARK Beta group! We’d love to have you involved. Talk to our team to see how you can get started.
Chat with our team to see how MARKETview’s real-time data can keep you in the know throughout the enrollment cycle on the student populations that matter most to your goals.