NACAC 2024: A Look Ahead at the Can’t-Miss Sessions
The NACAC Conference is quickly approaching, and the MARKETview team is thrilled to get together with leaders from across higher ed and attend the thought-provoking sessions our partners are presenting….
Five Qualities To Look For in an Enrollment Partner
In today’s challenging college landscape, it’s critical to find an enrollment partner that can bring more to the table in pursuit of achieving your most meaningful goals. To ensure you…
Is it Time to Move on From Discount Rate?
Anna Swanson, MARKETview Founding Partner, Data & Analytics, warns of the long-term impact if tuition pricing and discount rates continue to rise across the marketplace. “People keep saying we’re going to…
Families Matter: How to Increase Student Applications by Engaging Parents
High school students are all about becoming independent — learning to drive and working their first job. But when it comes to considering colleges, the average student relies heavily on…
The Proactive Enrollment Leader: Three Key Insights From Our Expert Panel
We recently invited two enrollment leaders to join MARKETview’s Alex White for a panel discussion about their experiences and challenges from last cycle — and how they’re using those experiences…
Storytelling Works: Three Proven Ways to Elevate Your Email Campaigns
Recent testing from MARKETview shows that students who click or scan an email are 20x more likely to apply. So how can you be sure your email copy is effectively…
How Data Savvy Is Your Institution? Assess Your Data Practices Using an Analytical Maturity Model
Achieving enrollment and revenue goals has never been more contingent on institutions successfully leveraging data in the most effective ways possible. To do this, the MARKETview Data Science team recommends…
Enrollment Evolved: Impact by Decision Round
In our third and final installment of enrollment findings from 2019-2023, we will focus on fluctuations within decision rounds for MARKETview’s Private Cohort. As a reminder, this is just one…
The Late Effect: Data on Students Admitted After March
As the enrollment profession begins to dissect a truly anomalous and challenging yield season, new learnings are quickly emerging. One of the latest-breaking findings sheds light on the massive uptick…
Enrollment Evolved: How Inquiry Timing Affects Deposits
In our second post highlighting MARKETview’s new eBook, Enrollment Evolved: A Five-Year Study of Changing Student Behavior, we’ve chosen an excerpt exploring the correlation between the point at which students…