Combatting Enrollment Burnout: Four Takeaways from NACAC
In my nearly three decades of supporting higher ed admissions teams in recruiting and building their entering classes, I’ve had the distinct privilege of working with an array of passionate,…
15 Questions About the College Board Changes We Plan To Answer
Our recent blog post on the Changing Landscape of College Search suggested five tips for building a proactive response plan to give you the best chance of success amid the…
New Insights on Student Academic Interests
We recently announced the addition of Academic Interest data in the MARKETview platform after analyzing and standardizing major data from over 130 partners into 17 distinct categories. This new feature…
Four Key Email Campaign Recommendations for the Upcoming Cycle
The next admissions cycle is back in full swing after an eventful summer for higher ed which included major Supreme Court rulings on affirmative action, significant changes to the FAFSA,…
The Changing Landscape of College Search: Building a Proactive Response Plan
In March, the College Board announced a new tool for engaging with high school students called Connections, leaving many enrollment leaders wondering what this will mean in practice and how…
What We Know About the Behavior of Application Starters
As the next enrollment cycle continues to gain momentum, we’re able to see early insights for Application Starters, that is, students that start the application process as their first demonstrated…
Going to NACAC 2023? Here’s 6 tips to make the most of your time in Baltimore.
Whether you’re a NACAC veteran or this is your first time attending, we’ve compiled 6 quick tips to help make the most of your time at the conference.
MARKETview Partners Taking the Stage at NACAC
It’s that time of the year again, and we are so excited to join our partners at the NACAC Conference in just a few weeks. For the team at MARKETview,…
Insights from MARKETview’s Recent Panel on the Supreme Court’s Affirmative Action Rulings
The recent Supreme Court rulings on affirmative action represent another fundamental change for schools to manage on top of the new FAFSA, a major shift in Student Search, and a…
The Covid Class Part 4: This Cycle’s Deposits
For the past year, MARKETview has been monitoring the data behind the “Covid Class” — the entering class of 2023, whose entire college search journey has been influenced by the…