Using Real-Time, Comparative Data to Build Smarter Lists
List purchasing from test-providers serves as one of the biggest investments an institution makes each cycle — so it’s critical to take an informed, measured approach. Amanda Gearhart, Director of Audience Strategy for Two Ocean Marketing Services powered by MARKETview, manages these sizable investments on behalf of several prominent institutions. In this blog,…
How to Exceed Enrollment and Revenue Goals Using a Full-Funnel Data Approach
In the fall of 2024, Regis College, a four-year private institution in Weston, MA was coming off a challenging 2024 cycle. To course correct, their enrollment team set ambitious entering class and revenue goals for 2025: To help…
A Marketer’s Perspective on Effective Student Recruitment Campaigns
In the student recruitment sphere, many institutions lean on their vast higher ed experience to inform their strategy. But Katie Intihar, Managing Director of Two Ocean Marketing Services, takes a different approach, pulling from her extensive background in the larger marketing world to guide her thinking. In this blog, she…
Spending Less to Get More Inquiries: Building Your Institution’s Digital Brand
Digital marketing isn’t anything new, especially in the world of student recruitment. Most schools run social media accounts on sites like Meta and X. But the savviest schools are investing…
Your Guide to the Future of Digital Enrollment Marketing
The student recruitment landscape has been shifting for years with the rise of social media use and increasing privacy concerns. Existing issues with the rise of stealth applicants and diminished…
A Closer Look at Email Deliverability Challenges in Higher Ed
In today’s competitive enrollment landscape, being able to reliably reach students with your messaging has become more essential than ever. For years, email marketing has reigned supreme as the most…
Families Matter: How to Increase Student Applications by Engaging Parents
High school students are all about becoming independent — learning to drive and working their first job. But when it comes to considering colleges, the average student relies heavily on…
Storytelling Works: Three Proven Ways to Elevate Your Email Campaigns
Recent testing from MARKETview shows that students who click or scan an email are 20x more likely to apply. So how can you be sure your email copy is effectively…
Awareness to Conversion: Reimagining the Traditional Marketing Funnel
The “marketing funnel” is a standard framework for many industries and higher education is no exception. While marketing campaign milestones and goals vary based on the advertised product, audiences evaluating…
Four Key Email Campaign Recommendations for the Upcoming Cycle
The next admissions cycle is back in full swing after an eventful summer for higher ed which included major Supreme Court rulings on affirmative action, significant changes to the FAFSA,…