Common Application Influence Continues to Rise
The Common Application continues to gain share in overall volume. In mid-February 2020, 51.6 percent of total applications to all schools were submitted through the Common Application. Just two years…
SAT Changing for ’24
Last week the College Board announced that the SAT is changing for 2024. Here’s what we know so far: What does this mean for colleges and universities? While we still…
Early Applicants: Not One Size Fits All
A student applying early is a strong indicator of interest. They considered college choice sooner, applied faster, and believed there was value in being evaluated first. Many colleges and universities…
Revisiting the Local Market: How is EC22 Trending?
Six weeks ago we published an early look into how students closest to our partner campuses were behaving – finding a year-over-year drop in pre-senior inquiries and continuing a trend we saw with last year’s class. As the admission cycle continues to…
Are Test Scores the New Visit?
Students visiting campus are signs for celebration and success at most colleges and universities. For prospective students, visiting campus has historically been one of the strongest ways to express interest…
Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the shift colleges made to test-optional admissions over the last year….
The Early Bird Gets… Ignored?
Switching focus is hard. From afar we are watching each of our MARKETview clients begin to welcome the entering class of 2021 to campus, and remembering the many informed decisions…