January 2024 Early Decision and Early Action Trends for Private Institutions
With the new year in full swing, now is the perfect time to explore the latest admit data for MARKETview’s private cohort. To give you the most fulsome view, we’ll…
Direct Admissions: Three Trends to Watch
A handful of MARKETview partners piloted Direct Admissions programs last cycle – either on their own or in partnership with an outside firm. But this year, more and more institutions…
Early Application Behavior As of December 1: What We Know
As a tumultuous calendar year for higher education comes to a close and colleges prepare for their much-deserved winter holiday breaks, MARKETview would like to share key insights on Early…
Deliberate Acts Create Results: How Western New England University Succeeds by Leveraging Key Behavior Metrics in MARKETview
Greg Matthews, Vice President of Enrollment Management at Western New England University, recently met with the MARKETview team to share his perspective on the state of enrollment. He also spoke…
The Download on Students From Low-Income Households
Many of our partners have a goal of increasing socioeconomic diversity and enrolling more low-income students. MARKETview is helping them to achieve success by providing earlier visibility into each individual…
The Outlook for Test Optional: What the Latest Data Tells Us
While the move toward test optional admissions policies was already gaining traction at many colleges and universities prior to 2020, the pandemic ultimately put mass adoption into high gear. At…
Four Early Application Trends for the Entering Class of 2024
The temperatures are dropping, leaves are starting to change, and for many of our partners, Saturdays have become dedicated to college football. As we collectively transition from summer to fall,…
New Insights on Student Academic Interests
We recently announced the addition of Academic Interest data in the MARKETview platform after analyzing and standardizing major data from over 130 partners into 17 distinct categories. This new feature…
What We Know About the Behavior of Application Starters
As the next enrollment cycle continues to gain momentum, we’re able to see early insights for Application Starters, that is, students that start the application process as their first demonstrated…
Insights from MARKETview’s Recent Panel on the Supreme Court’s Affirmative Action Rulings
The recent Supreme Court rulings on affirmative action represent another fundamental change for schools to manage on top of the new FAFSA, a major shift in Student Search, and a…