Your Guide to the Future of Digital Enrollment Marketing
The student recruitment landscape has been shifting for years with the rise of social media use and increasing privacy concerns. Existing issues with the rise of stealth applicants and diminished…
What Shaped Student Enrollment in the 2024-25 Cycle?
With the 2025 enrollment cycle almost behind us, we wanted to reflect on a few of the biggest shakeups that contributed to a tumultuous year in the enrollment landscape. It’s important…
How Objective Geographic Data Can Maximize Your Search Investments
In 2018, the University of Redlands team brought their search efforts in-house after years of partnering with an external vendor. Anna Aegerter, Senior Associate Director of Admissions, oversees the search…
Four Post-May 1 Insights From Another Disrupted Enrollment Cycle
Each year, May 1 marks an important milestone institutions can use to evaluate their successes from the latest cycle. As an enrollment professional, you’re likely thinking about what you can…
A Closer Look at Email Deliverability Challenges in Higher Ed
In today’s competitive enrollment landscape, being able to reliably reach students with your messaging has become more essential than ever. For years, email marketing has reigned supreme as the most…
Using Comparative Data to Maximize Your Vendor ROI
Like many institutions, Coastal Carolina University has ambitious enrollment goals, and limited resources to achieve them. Their team dedicates a significant chunk of their enrollment budget to contract external vendors…
An Inside Look at Direct Admissions Part 3: Breaking Down College Barriers
The traditional college application process can be a long and challenging road, but Direct Admissions presents a unique chance for institutions to make higher education more available for all qualified, talented…
The Future of IPEDS is Uncertain. What Comes Next?
The recently announced shakeups in federal funding and dismantling of the Department of Education (DoED) have spread uncertainty throughout higher ed. Concerns around which programs may be cut, and what…
How Tariffs Might Tax Your Yield Season
The English major in me wanted to start this blog post with “April is the cruelest month,” leaning on one of the greatest poets in the English language, but The…
Identifying What Matters Most During Yield Season
As a tuition-driven institution, Chapman University’s top focus is on making sure they hit their target discount rate and headcount goals. Armen Sarkisian, Director of First Year Admissions, discussed how…