A zoomed-in view of the students you most want to enroll.

Leverage a comprehensive data set of student records and household-level consumer data to know more about specific audiences than ever before. For instance, want to increase Pell-eligible students in your next incoming class? Only MARKETview can help you identify them within your inquiry pool (as well as any other student segment you’re interested in pursuing).

We also make it possible to know how you’re tracking toward your goals with easy-to-follow reporting. And, our team of experts will strategize with you regularly to activate your data and achieve your goals.

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Data Insights You Can’t Access Anywhere Else

Comparative Data

Benefit from the unrivaled ability to know how you stack up to peer and aspirant schools among populations that matter most for your success. By grouping MARKETview’s 175+ partner institutions into specific “cohorts” (think school type, geography, member-based, etc.), we enhance your knowledge level and enable you to make more informed decisions throughout the cycle.

Real-Time Data

Take advantage of detailed looks into income levels and consumptive habits of virtually every single household in the nation (more than 130M U.S. households in total.) With these previously unavailable views of the economic make up of families, you can more effectively communicate with prospective students and shape incoming classes.

Consumer Income

Benefit from a more effective way to predict the enrollment behavior of future students. Instead of relying on regression-based strategies and your own campus data, MARKETview enables you to leverage more nuanced data sets so you can smartly and easily test your assumptions with facts.

Full-Funnel Data

Access an unmatched data set that shows how you’re positioned at every stage of the funnel and every conversion point. The MARKETview team monitors distinct “Critical Elements” for what you want to accomplish – from initial inquiry to first-year retention – helping you see your performance across all phases of the student experience.

Additional Features

Data visualizations and reporting to analyze year-over-year performance
Filterable National Student Clearinghouse reports
Insights sent from MARKETview directly into your CRM

“The landscape changes every single month. And I talk about it as having an extra person. For a small school, MARKETview is an extra person.”
— Victoria Romero, Vice President for Enrollment, Scripps College

CASE STUDY

Expanding Access: Growing Pell Enrollment With New Data

See how two public universities enrolled more Pell-eligible students than ever before by using MARKETview.

Download Case Study