Deposits

2023 Deposit Insights in the Aftermath of May 1 (Part 1)
For our colleagues in admissions offices across the country, the significance of May 1 cannot be overstated as this date…

Perspectives on the May 1 Deadline From Former Roanoke College President Mike Maxey
Former Roanoke College president, Mike Maxey, visited the MARKETview office this week to discuss the incredible pressure May 1 puts…

The MARKETview Data Behind Early Decision
When a student applies in the Early Decision round, he/she is making a commitment to a college that, if admitted,…

6 Tips for a Successful In-House Search
Whether you are just now bringing your student search in-house or you have your search strategies mastered, we’ve prepared some…

The Final Stretch: 2022 Deposit Trends So Far …
With just over a week until May 1, all eyes are on deposits and yield. Although the market has not…

Break Through the Bleak in Enrollment
See the trends facing higher education enrollment — and why they may not be as impactful as you think.

Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the…

The Entering Class of 2021 is Different. Why?
Students who inquire about your school before their senior year of high school have always been a special population. While…