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The Outlook for Test Optional: What the Latest Data Tells Us
While the move toward test optional admissions policies was already gaining traction at many colleges and universities prior to 2020,…
The Chronicle of Higher Education: Outlook on Enrollment Trends
In this Virtual Forum presented by The Chronicle of Higher Education with support from MARKETview, a panel of experts examined…
The Data on Test Submitters (…and how it has changed over time)
This infographic reveals insights into the behavior of test score submitters versus those who do not submit across the past…
Four Early Application Trends for the Entering Class of 2024
The temperatures are dropping, leaves are starting to change, and for many of our partners, Saturdays have become dedicated to…
Combatting Enrollment Burnout: Four Takeaways from NACAC
In my nearly three decades of supporting higher ed admissions teams in recruiting and building their entering classes, I’ve had…
15 Questions About the College Board Changes We Plan To Answer
Our recent blog post on the Changing Landscape of College Search suggested five tips for building a proactive response plan…
eBook: The Covid Class
See how the entering Class of 2023, or as we refer to these students, the “Covid Class,” behaved differently at…
New Insights on Student Academic Interests
We recently announced the addition of Academic Interest data in the MARKETview platform after analyzing and standardizing major data from…
Webinar: New Insights on Student Academic Interests
Academic programming is both an institutional resource issue and an enrollment one – and the landscape is rapidly changing. By…
Four Key Email Campaign Recommendations for the Upcoming Cycle
The next admissions cycle is back in full swing after an eventful summer for higher ed which included major Supreme…
The Changing Landscape of College Search: Building a Proactive Response Plan
In March, the College Board announced a new tool for engaging with high school students called Connections, leaving many enrollment…
What We Know About the Behavior of Application Starters
As the next enrollment cycle continues to gain momentum, we’re able to see early insights for Application Starters, that is,…