Register Now!
Join MARKETview in Richmond, VA on June 9-10, 2026 for a brand new series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment team members (Directors, Deans, VPs) who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.
Insights you can expect to learn at the Meetup include:
- Strategic planning to get ahead of the demographic cliff
- Scaling the effectiveness of your marketing with better data
- Increasing the ROI of your list purchasing by knowing more about your prospect pool
- Improving stakeholder communications
- A preview of new enhancements coming to MARKETview
- …and much more!
If you attended a Meetup last year, we’ll be featuring all-new insights and topics aimed at addressing disruptions in the current landscape. We’ll also explore the latest advancements in MARKETview’s capability to identify the students who matter most to your goals.
The event begins on Tuesday at 2:30 p.m. followed by a visit to the MARKETview Corporate Headquarters and welcome dinner.
Who Should Attend
The Meetup is intentionally structured for professionals who are leading enrollment strategies on their campuses. Participants should expect roundtable style strategic conversations with senior leaders and experts from other institutions on the most pressing topics facing higher education.
Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.
Professionals in roles like the following will benefit most from the Meetup:
- Vice President of Enrollment Management
- Director‑level and senior enrollment leaders
- Leaders overseeing marketing and financial aid strategy
Location
410 Westhampton Way
Richmond, VA 23173
410 Westhampton Way
Richmond, Virginia
Agenda
Beating the Curve
How Doing Less But Better Improves Your Odds of Success
Historical Budgeting is Ancient History
Using Data to Get Buy-In on Your Funding Requests
DINNER
Pinky’s
3015 Norfolk St.
Richmond, VA 23230
BREAKFAST
Marketing to the Students That Matter Most
Aligning Insights With Execution to Drive Top of Funnel Engagement
Beyond the Click Rate
Rethinking the Marketing Metrics That Advance Your Goals
BREAK
The Power of Purpose
Aligning Team Mindsets Around Shared Targets
Optimizing Revenue is NOT a Function of Yield
Why Looking Up Funnel Generates the Best Returns
LUNCH
Raising the Stakes With Stakeholders
Advice on Using Data to Educate Key Constituents
Sneak Peek
The Next Generation of MARKETview
Presenters
Hotels and Accommodations
Courtyard by Marriott Richmond Scott’s Addition
3800 West Broad Street
Richmond, Virginia 23230
Register using the MARKETview Meetup group rate
Cost to Attend
There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.